Context And Problem / Opportunity

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

Non-government agencies have a specific role in our communities, and comprise of either individual organisations with specific issues, (eg. Heart disease, asthma) or whole populations, (eg. Aboriginals, people with HIV/AIDS). They offer specific knowledge, experience and access to individuals in need of assistance. These services are contracted out by the Government, but are funded both privately and by the government also. (Public Health in Australia 1998)

St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.

Next, we studied the financial structures of health care organizations. Specifically, we examined the structure of nonprofit healthcare organizations. I remember spending a good amount of time debating whether or not nonprofits should maintain their tax exempt status. As someone who had spent their entire professional career working for a nonprofit organization, I often viewed myself as the sole champion for these organizations. In sessions and on the discussion boards, I advocated that nonprofit healthcare organizations in most situation function as a safe net of the community and that the level of community benefits these organizations provide do justify the lost revenue for state and federal agencies.

Centrelink is an Australian government program that was developed in parliament and it is managed under the department of human services. Centrelink helps Australian people who are disability or faces crisis in their lives as well as providing basic needs or support they need. It delivers services and government payments for unemployed, children, families, Indigenous people, parents and students etc. Although it is a program that provides needs for people’s lives there is some weaknesses that falls under this organisation. To explain this weakness, this essay will highlight how Centrelink organisation can be ethical and sustainability through organisational culture, organisational structure and organisational context.

Healthcare funding approaches differ from country to country with regular debate over health reform and healthcare for the future. As additional funding is not always a feasible option, health resource allocation and health finance need to be well managed to achieve efficient outputs. Health resource allocation is the allocation and management of healthcare resources or healthcare rationing (Encyclopedia Britannica, 2014). Health finance refers to ‘function of a health system concerned with the mobilization, accumulation and allocation of money to cover the health needs of people in the health system’ (Health Systems Financing, 2008). This essay will discuss the Australian healthcare reform

The organization is working really hard to optimize the available resources by engaging volunteers from the university, providing flexible hours for working older adults, introducing various wellness program such as; blood pressure screening, hearing problem screening, exercise classes. The institution has also brought provision for older adults in transportation services, meals on wheel and day care center. These programs clearly promotes ‘ageing in place’ concept and discourage institutionalization of older adults. The older adults who volunteer in the center feel valued as they help fellows with their skills and capacity. Different workshops for one to enjoy their hobbies further promotes their self-esteem and

Older Australians are contributing every day to the society with their knowledge for an excellent community development. It would be important to

this enriching experience by nursing the seniors or simply donating, which will be used in

There are over half a million volunteers among those aged over 65 years old who volunteer for non-profit organisations. The older Australians who volunteer in the paid and unpaid work are essential they help by carrying out home visit, helping with food shopping, providing transport to medical, dental and hospital appointments, and assisting with a wide range of other services that the aged may find useful, including food preparation, home maintenance and personal care. A carer is any person who assists a person because of that person’s age, illness or disability.

This charity struggles with volunteers because the elderly are stereotyped. Although this may be the case, I wanted to bring humor to this, which I’d hope would inspire the younger generation to do their bit, as they too, will become old one day.

In respective articles surveying Winslow Homer’s Life Line and Eastern Point, Jules D. Prown and Sarah Burns investigate the relationship contextual background and its resulting analysis has with art. Prown claims societal conventions work in conjunction with artistic choices, allowing for a deeper, expansive, understanding, and substantiates the significance of an artist’s milieu. Although context plays a paramount role in artistic dissection, Burns exceeds customary techniques in her argument that artwork is driven by societal constructs. Ignoring aesthetic details as well as an artist’s upbringing causes the viewer to experience art as a flat event since visual principles blossom into an identity.

I agree with the Broken Windows theory and the Power of Context because I do not think criminal is a personality type. I believe the environment you grow up in shapes the personality you have. There are, however, certain surroundings and situations that a person can be exposed to that make them more likely to commit a crime. For example, if a child grows up in a troubled neighborhood, they are more likely to make troubled decisions. The Power of Context states, “we are exquisitely sensitive to our surroundings.” This supports the idea that the environment around us like “the streets we walk on and the people we encounter” are a big part of what makes us who we are. Like the Broken Window theory says, by making small changes to an area, it can

The SickKids Hospital is mainly aimed at maintaining a suitable and financial status. The graphs provided above provide a suitable outlook of the hospital’s main source of revenue, available assets, and the specific areas as well as percentage of funds invested in children’s health. The main sources of revenue as presented in the pie chart include events, corporate partnerships, direct marketing, individual giving, net lottery, and parking fees. With the funds collected, a great percentage of the investment is directed towards child care, research, education, national and international relations. Through profitability generated from the performance, SickKids Hospital invests the remaining section of its funds to asset acquisition.

The project of Working with Children Checks (WWCC) for Uniting volunteers was very important for the organisation, because the organisation has a large number (400) of elderly volunteers which are very valuable for the Uniting Barwon and the management desired to make this procedure as smooth as possible. The organisation changed its policy due to merge of 21 UnitingCare agencies. The volunteers involved in running all sites of the company, including Op Shops which are raising funds for different programs and services for the clients. This task completed from writing emails, making phone calls to volunteers and managements of different sites, organising appointments, meeting people and heling them to apply or update a WWCC. Before starting