Contextual Analysis of UNIQLO
UNIQLO, an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO, it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment.
* UNIQLO Business strategy
To become one of the top clothing retailer in the competitive global markets. UNIQLO has refined its SPA (Specialty store retailer of Private label Apparel) business model (Global fashion Wire, 2011), encompassing all stages of the business – from design and the production to…show more content… Furthermore, the yen strength and anemic stock markets is also make this a very good opportunity to purchase foreign companies. It is obviously that UNIQLO start to M&A means their expansion in USA recently is successful and has a clear picture of future development.
* Conclusion and Recommendation
The analysis showed that the SPA business model is the most important core competence to UNIQLO and make it differentiate with other competitors. Furthermore, the firm is also good at exercising with innovative campaigns to interact with their consumers. However, consumers are more like to purchase trendy and fashionable clothes in today’s market. To become the top brand in Asia, UNIQLO should think about how to develop both functional and trendy clothes to attract more consumers in order to further develop in the future.
Appendix 1: The number of stores in the world, 2010
(sources : UNIQLO website, 2011)
(Source: UNIQLO website, 2011)
Appendix3: High-technology in-store of UNIQLO
(Sources : House of Japan, 2011)
Appendix 4: World Apparel Retail Ranking by Turnover, 2010
(sources : UNIQLO website,2010)
Business & Economy. (2010). Analysis Of Uniqlo 's Success In Taiwan. Available: