Contextual Factors Affecting Events Management

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Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras. The Sydney Gay and Lesbian Mardi Gras is a non-for profit organisation that organises the Sydney Gay and Lesbian Mardi Gras Parade annually. The parade aims to “raise the visibility of the lesbian, gay bisexual, transgender, queer and intersex communities”. This mission is achieved by the organisation through allowing individuals to use the event to promote pride in sexuality as well as sending a wider message of diversity and acceptance. Though the event is considered now considered a mainstream festival and includes over 10000 participants, it originally began as a political protest in 1978 where participants marched in show of support to the National Homosexual conference as well as San Francisco’s Gay Freedom Day. During this event participants were violently reprimanded by the police. During the months
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