Crescent Pure

PepsiCo faces two very different companies in its most recent potential acquisition. Carts of Colorado is a designer, manufacturer, and merchandiser of mobile food carts – not directly in the food services industry, they do cater to a large corporate customer base along with PepsiCo that includes Coca-Cola, Burger King, Dunkin Donuts, and Mrs. Fields. Alternatively, California Pizza Kitchen is a casual dining restaurant with 25 locations in eight states, typically located in affluent areas.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

• The promoters have been trying to promote the concept through press and meeting with retailers.

When introducing a new product, it is imperative to have a marketing plan. The Southern Rice Company has well establish a recognizable brand and built a strong brand equity. “Good advertising can make a consumer want to try a product, but a repeat sale is typically influenced by the consumer’s product experiences.” (Arens, page 263) Customers are paying extra for the satisfying quality that Southern Rice provides in their products. Recently a new style of cooking rice, instant rice, has become a threat and opportunity for the company. Using our substantial advertising budget, our overall goal is to

Our customers are the fast food restaurants, school cafeterias, hotel restaurants and grocery shopping centers.

The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

The restaurant industry has been booming since the 90’s to now. With over 600,000 restaurants in the United States alone, and about 14.4 million employees

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is

The Pepsi Max public relations stunt is a good example of a fun event that can generate some viral marketing potential and also provides consumers in the area with something to tell their friends about. Still, it is challenging to come up with new ideas constantly and it is just as easy to have a viral marketing success as it is to have a failure. Hiring top creative talent and providing them with the resources to succeed is a big part of creating an atmosphere that will more likely breed successful marketing

As you know our Michael Foods contract is scheduled to start 8/1/2015. The Michael Foods liquid eggs are an open coded item at Sysco, meaning, it is extremely difficult for Sysco to ensure our volume is allocated to only La Madeleine locations. It is very possible that other Sysco customers could be sent the liquid eggs that are allocated for LMI. Although there seems to be no way to avoid this possibility (per Sysco), we can play the odds in our favor. Sysco receives their deliveries in the beginning of the week; therefore, we are recommending that we instruct all cafes to order all of their liquid eggs weekly need on their first weekly Sysco delivery. Ordering all liquid egg needs at the beginning of the week will greatly decrease the

While we have gross margins of 50%, and a premium product compared to our competitors, we do not reach full revenue potential. We have a desirable return on direct mail

The radio is one of the most influential pieces of technology ever invented. From political debates to Taylor Swift’s latest hit, with the help of the radio, society stays informed on a plethora of topics. Freddie Mercury wasn’t lying when he said, “and everything I had to know, I learned it on my radio.” In almost every country in the world, there is at least one radio station used to broadcast news to it’s people. Since the creation of the FM radio, it has been used to reach out to people over a certain area and keep them informed about the society they live in. During the 1930s and the 1940s, the radio played a very important role in history; it was a tool used during World War II by America, Great Britain, and Nazi Germany. By sending

Which ever way the electronic media which is the radio intends to pass the messages, it is important to know that it is through the media which is the radio that the targeted audience can be reached.