Contrast of Carrefour and Wal-Mart
Since the American entrepreneur, Clarence Saunders, opens his first Piggly Wiggly store in Memphis, Tennessee, in 1916, the concept of self-service store has swept the globe. With the largest population in the world, China is expected to be the world’s biggest retail market which is now already the world’s fastest-growing market.( Anon, 2011:1) As the world’s first and second largest retail groups, Carrefour and Wal-Mart are one their way piling in. However, with 5000 years of traditional history and 30 years of planned economy, china has already formed its own market tradition. Though, the two giants both need to face the special Chinese market, in …show more content…
|This essay provides the analysis of the two foreign retail chains that is developing in Chinese market. To sum up, the two |
|world’s biggest retail sellers, Carrefour and Wal-Mart, operate similar strategies to Chinese market but also have different |
|focuses according to company situation and culture adaption. Typically, Carrefour pays more attention to localization and |
|relationship with local farmers,
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