Contribution Of Edward Bernay

While I have never worked for a public relations firm, I do have experience working on a public relations team for a university. I believe that my variety of experience allows me to see how to be the best team player in a public relations firm, because I also see the sides of working for a newspaper or television station.

In your textbook, Feenstra (2011) states, “As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience.” (p. 88).

He picked one panelist to speak on an issue and any other panelist could chime in with their thoughts. His humor, personal stories, and advice, combined with the panelists created an energetic presentation style that managed to keep me up so early in the morning.

He loves to include personal stories and experience in his speech and relate them together. His technique empowers him to connect with the audience. He used rhetorical technique to make it easier, for example he repeated the first word or phrase in one sentence at the beginning of several sentences.

I find the aspect of buying what one desires versus what one needs very compelling especially today. As a society, we buy may more things than we need, and per the documentary we have Edward Bernays to thank for that. It is a great thing for the economy, but it is an attempt to fix our problems through buying unnecessary items. Something else I found very interesting is the views on democracy presented in the documentary. I have always believed it to be an active citizenship type of government like President Hoover envisioned; however, I can see how many people are simply passive consumers like Bernays thought. This passive leads to a power in big business and politicians because they can play off our irrational yet predictable

Edward Bernays came to the conclusion that the most effective censor worldwide is the civilian. This is because the person developed logic-proof compartments which cause one to comprehend things through collective responses instead of experience and reasoning. Judgments in the aspects of politics, economy, and morals are the outcomes of mob mentality rather than assessment done cool-headedly. There is a common system of principles agreed among members of the society. Thus, when one faces information that agrees with these principles, his beliefs are confirmed and he regards it as education. On the contrary, if the information one receives is not in line with his beliefs, he will treat it as propaganda. One thinks that he is perfectly rational and becomes oblivious to his evident mistakes. One is also reluctant to try understanding a conflicting viewpoint in an area which he possesses limited knowledge. The influence of the institution on the public, and vice versa, is a cycle which the institution provides the public ideas that benefit the majority of the society’s population, earning the public’s obedience and hence, when the institution stands for fresh ideas of worth that have not been embraced, the ideas would be recognised by the public. Through getting across distinctly a common viewpoint opposing the previous belief or supporting the new, the old authorities can be deemed unreliable and new authorities can be established.

Hey Alicia! I agree with your perspective on Edward L. Bernays, and find it motivating how successful he was by using both effective critical thinking and problem solving throughout his career in order to influence individuals. Forgot to mention in my previous post, but the quote he says to Bill Moyers in regards to Thomas Edison’s 50th anniversary of the Electric Light Bulb, “I never treated it as power. People want to go where they want to be led.” reveals the truth about Bernays’ character and how he is a true leader.

The author takes a down and dirty look at how to influence different kinds of communicators and how to actively listen to what other people want. This e-book is created primarily for sales professionals and therefore addresses interactions from that perspective alone. It does not dig deep into more evolved relationships that form from years of trust. Although we can take the lessons taught in this e-book on building integrity and becoming an affable, positive, and approachable person, it is wise to also look at how influence can affect us in other

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Gordon (2011) describes publics as potential or actual audiences connected to various messages. (Rawlins, 2006) furthers this statement by stating that publics “…can be employees, shareholders, political leaders, consumers, etc.” and “…are often segmented even further by demographics, geographics, or psychographics.” (p.133). Grunig and Repper (1992) expand on this saying publics are self formed and identify organisations for attention, essentially meaning publics are groups of people linked by a common interest or problem. PR practitioners according to (Gordon,

After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We

Public relation is a management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations.

Sigmund Freud is a timeless figure in psychology. To this day, his work of psychoanalysis is still mentioned and dream analysis and so much more are still used. Even though many people may have argued that Freud was crazy himself, he was one of the most influential psychologist known all around the world. However controversial, Freud sums up his works to be a sort of sexual complex such as the Oedipus and the Electra complex. The way he was raised and the relationships he had with his family plays a great impact on his work throughout his years. If it were not for his life experiences, Freud would not be as iconic as he is today.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.