Controversial Issues In US Vogue

Cosmopolitan is the queen of women’s magazines. Her royal court also consists of Glamour, Red Book, Vogue, and other smaller magazines. These magazines demonstrate these beauty standards. Naomi Wolf researched on body image and found a

British born Anna Wintour, born on November 3rd 1948 is the current editor in chief of world renowned fashion magazine ‘Vogue’. Having started her career in fashion in the early 1970’s working at Harpers and Queen in London, Anna Wintour has decades of experience in the fashion industry and is seen as one of the most influential figures in the fashion world. Anna Wintour was born to a father who was editor of the ‘London Evening Standard’, it was quite clear that Anna adopted her stern and tough working attitude from her father who was known as ‘Chilly Charlie’ within the media world due to his cold demeanour quite like his daughter

From newspaper articles in 1964 announcing the London Look, to an article by Mary Quant in Vogue in 1966 and an article at the end of the decade that declared the return of Paris Power, young people in the U.S. had the opportunity to read and examine British contributions to fashion and make decisions about whether to adopt or not. The 1960s in the United States was a turbulent time –a decade of political and social upheaval. The youth quake of British styles helped to set a new energetic pace for America and a means to deal with the turmoil. College campuses in the U.S. were often the place of change and acceptance of new ideas and thus a place to study the

After showing the segmentation and target market that Vogue is focused on, we will study the positioning strategy that Vogue use. Positioning is defined as"the relative perceptul position of one brand usually compared with competing brands altough arrange of positioning approaches are possible to achieve" (Pickton and Broderick, 2005). Vogue has its own identity; its brand sets it apart from other magazines. It is the most valuable high fashion magazine, continuing to position itself as both unique and authentic. They have developed relationship marketing, defined as "Marketing with the conscious aim to develop and manage long-term and/or trusting relationsips with customers, distributors, suppliers, or other parties in the marketing environment". It focuses on the best designers, fashion photographers and models in order to retain its core customer- stylist women. Vogue tries to provide added value,so the brand has prices that are not cheap, investing in creativity and focusing on quality. They try to create a consitent marketing mix rto have a long-term relationship with the target market, and they try to crea

Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.

Being one of the top branded women’s magazines gives them an opening to larger audiences. The fact they are easily able to pull in celebrities makes can broaden its audience even further. Even if a woman hasn’t even heard of Cosmo on its own personally, if they hear a celebrity they adore is a part of it they are more likely to read it. By reading the magazine the female becomes more influenced by it. Younger women and teenagers have a possibility of being pulled in due to wanting to be like the people they idolize. We such a big following on its own though, this magazine has been shaping the way generations of women think and act. Some of this which is not all good. Cosmo puts high emphasis on appearance and pleasing men. This magazine convinces women that’s how it is. It would make it hard for these women to act more natural and not feel like they have to constantly be on alert. It gives an image to women in our society you have to be physically perfect to get and keep a man. That statement in itself just isn’t true. This message can take a toll and make young and older women think they are not good enough. On top of the fact that some of the advice given is just ridicoulous. I read through some articles and laughed a little. Some of the so called “tips” are just so unrealistic. It partially made me uncomfortable to read them. The “positions” certainly didn’t sound sexy

The 2008 Vogue magazine cover depicts LeBron James and Brazilian fashion model Gisele Bündchen. Vogue

The majority of these article are about lifestyle, architecture and luxury. It’s one of the successful magazine running in the industry. While looking at the magazine the cover of the magazine grabbed my attention. It had Jennifer Aniston sitting naked wearing a tie which covered some of her body parts. While on the other side of the magazine it shows George Clooney wearing a luxury suit and he’s all covered up. As we can see, the media is giving the society a negative portrayal of woman, where they are shown as an enjoyment for others (usually men). As seen, in this picture the model is the centre of attraction to get males attention or approval. While on the other side. the male model is shown standing with confidence and luxury. However as we know these images are commonplace in the mass media, and that woman have accepted these images as

Though BuzzFeed stands at the forefront and was a very pivotal player in putting body positivity, inclusivity, and representation at the forefront of discourse within the beauty realm, the inconsistencies within their vast content show that either such radical stances on beauty were either not as important as making trite videos and articles on beauty to gain more views and therefore revenue, or merely just another scheme to appeal to a wider audience, including those marginalized by today’s beauty standards. Though they are quick to act as a cavalier for women of color or queer folk by condemning celebrities, brands, and companies such as Kylie Jenner, Karlie Kloss, Khloe Kardashian, ASOS, Urban Outfitters, Coachella, etc. for cultural appropriation

In this magazine, a model is standing tall and confident with her beauty she holds. We also see a quote, beside the model, by Julie Henderson, the quote indicates that “every women is beautiful.” Their magazine focuses on the real beauty of each ethnicity and culture. The magazine shows a model that is not “typical skinny and blond” girl; instead she is “black.” The significance of this model, standing tall and confident, represents that all women and everyone are beautiful.

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

If magazines stated portraying women with their real bodies and embracing their flaws, women would be impacted positively and it would result beneficial for their self esteem instead of bringing them down by showing images of woman that seem to be perfect. The only thing and the main factor that is stopping the Fashion Industry from portraying woman that embrace a positive image and that show their natural bodies, is money. As Naomi Wolf states in The Beauty Myth “ by making women feel bad about their faces and their bodies, they spend more money on worthless products than they would if they felt innately beautiful.” This demonstrates how the industry is able to sell this ideas and products by making woman feel bad about how they look, or what they are wearing. As long as the industry is able to keep selling these ideas, women would continue to struggle with image and self-esteem

Most of these headlines are fashion centered. They use fashion to appeal to girls find the best clothes makeup and hairstyles. They make it feel personal by claiming to know what will work for you and “your body type, face shape, and skin tone.” They sell their secrets on how to “look great every day.” They dress they’re models in clothes that reflect the theme of the magazine. This appeals to the women’s desire to be in style.

The final magazine I will be examining is Marie Claire. This is another publication aimed at a more mature audience, with a deeper focus on beauty through materialism. Like Complete Woman, it contains more explicit sexual detail and a more serious focus on relationships. Also, because of its abundance of advertisements of expensive cosmetics and clothing, we may assume that this magazine is class-specific to a wealthier consumer. Marie Claire’s cover stories include “What Your Style Says About You”, “How to Get Perfect Skin: 44 Products that Really Work”, “How Often Do You Have Sex?”, “Men: What They Don’t Want You To Do”, and “428 Fashion and Beauty Ideas”.

Although celebrity culture is typically associated with actors and actress, consumers may also rely on the trustfulness and credibility of politicians and first wives when deciding fashion trends. In the 1960s, fashion icon Jackie Kennedy took over the fashion industry (Joel 1). She appealed to many stay-at-home women because she was commonly known to have a “sophisticated simplicity” (Joel 1) approach to fashion. Her successor, First Lady Michelle Obama has instantly become a fashion icon herself as well. She is commonly seen wearing American designers therefore pushing “the American fashion industry into the international spotlight” (Givhan 1). People are often so draw to her style because it gives a glance into her personal life. As Givhan states, “Obama’s clothes have connected with the public in contemporary terms, in the language of Hollywood’s glamour, Seventh Avenue’s bold entrepreneurship and the democracy of the mass market” (Givhan 1). In March 2009, Michelle Obama appeared on the cover of US Vogue which showcased her “dress, style, and poise” (Gibson 40). Brett Schenck, president of Hart Schaffner Marx states, “It’s usually the frenzy behind the first lady” (Jones), but in the some instances, President Obama has also made an impact on the fashion industry. In the summer of 2009, designer Donatella Versace created a runway show that was designed and dedicated to him. The clothes she created where inspired by President Obama because it showcased “a relaxed man