Controversial Television Advertising

Every time you flip a magazine, change channels, or go online, you are struck with images of models who are super skinny with flashy outfits and have excessive make-up on. Ads not only try to sell their products, but also promote how females should look like. These models are airbrushed and photo shopped which is false advertisement. The media progressively encourages a thinner body image as the ideal for women. We see advertisements every day. Some of these ads use manipulative strategies that influence our choices and spending habits. For example, “One in every three articles in leading teen girl magazines included a focus on appearance, and most advertisements used appeal to beauty to sell their products.”(Teen Health) To grab the viewers’ attention, especially females, they include

Advertising is an over 200$ billion industry and according to Jean Kilbourne, people are exposed to over 3000 advertisements a day. Advertisements are everywhere so there is no escaping them; they are on TV, magazines, billboards, etc. These ads tell women and girls that what’s most important is how they look, and they surround us with the image of "ideal female beauty". However, this flawlessness cannot be achieved. It’s a look that’s been created through Photoshop, airbrushing, cosmetics, and computer retouching. There have been many studies done that have found a clear link between exposure to the thin ideal in the mass media to body dissatisfaction, thin ideal internalization, and eating disorders among women. Body dissatisfaction is negative thoughts that a person has about his or her own body. Thin ideal internalization is when a person believes that thinness is equivalent to attractiveness and will lead to positive life outcomes. Less than 5% of women actually have the body type that is shown of

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

This is particularly apparent with the effects of advertising media. Bordo points out that “miracle diet pills and videos promising to turn our body parts into steel have become as commonplace as aspirin ads,” (par.1) which influences an idea of the kind of body one should aim to achieve. Additionally, it presents the notion that, with such products, reaching one’s weight goal will come with more ease. It gives an incentive and makes people accustomed to the belief that losing weight is necessary. By exhibiting this pattern and concept that advertising media is inducing, Bordo gives insight as to why there is an influx in the desire to lose weight and to achieve it by any means necessary. She also suggests that the “ideal of the body beautiful has largely come from fashion designers and models” (par 2).With the exaltation and emphasis on the gratifying physique of a woman’s body, many young women find themselves corresponding to the ideals the fashion industry places on both its fashion and models. Remarkably enough, Borodo conveys that, not only are females following in the fashion industries’ steps, men are falling underway as well as “more ads featuring anorexic-looking young men are appearing too” (par.2). In presenting the fashion industry for what it represents and influences, Bordo effectively reveals a fellow cause of

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

Allowing teenagers to get contraceptives without parents’ permission encourages them to become sexually active. Teenagers do not become sexually active because they can get contraceptives. Young woman in the U.S. Have been sexually active for at least 22 months before they visit a family planning provider. 47 percent sexually active teenage girls said they would not get health services from clinics if they could not get contraceptives without parent’s permission. Teenage girls have the highest reported rates of chlamydia and other diseases. Close to 900,000 teenagers get pregnant each year. Four out of ten girls get pregnant at least once before they turn twenty. Teenage girls that do not use contraception has a 90 percent chance of getting pregnant within a year.

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

While parents would like their children to wait as long as possible to begin having sex, the reality is that teens are having sex much younger than many parents think. Some teens, or preteens, begin having sex or engaging in sexual behavior in junior high. By the time they are seniors in high school, an estimated 65 percent of teens have had sex, according to the Center for Disease Control and Prevention’s Youth Risk Behavior Survey, 2007. (Dawn, 2009). Unfortunately, a percentage of those teens will become pregnant. After more than a decade and a half of decline (a 27 percent drop from 1991 to 2000), teen birth rates rose again in 2006, which was the last year for which data are available. It is still unclear on what caused teen birth rates to rise again, with supporters of abstinence-only sex education programs and contraception-based programs each blaming the other side for the increase. However, a 2007 study in the Journal of American Public Health attributed the trend in decreasing pregnancy rates to improved contraception use among teens during that time. (Anderson Orr, 2009).

Statistics from recent studies suggest that only 13% of U.S. teens have ever had sex by the age of 15. But by the age of 19, seven in ten teens of both sexes have had sex. Between 1995 and 2006-2008, the percentage of teens aged 15-17 who had ever engaged in sexual intercourse declined from 38% to 28%. Among teens aged 18-19, it declined from 68% in 1995 to 60% in 2006-2008. The pregnancy rate among young women has declined steadily from 117 pregnancies per 1,000 women aged 15-19 in 1990 to 70 per 1,000 in 2005. However in 2006, the rate increased for the first time in more than a decade, rising to

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

"Over one million teenage girls become pregnant each year. In the next 24 hours, about 3,312 girls will become pregnant. In addition, 43% of all adolescents become pregnant before the age of 20. These are incredible statistics when you consider that there are only 31 million females. The United States has the highest adolescent pregnancy rate in the developed world. As statistics show one in nine women between the ages of 15 through 19 become pregnant each year. Also, every 26 seconds a teenage girl becomes pregnant and every 56 seconds a child of a teenage mother is born."

Have you heard about the dreaded “Freshman 15”? The “Freshman 15” is an expression commonly used around the United States that refers to the weight gained, during a student’s first year at college. Every college student’s worst nightmare is gaining the “Freshman 15”, which is one of many reasons female students turn to extreme forms to stop them from gaining weight. College is about starting brand new and creating a life that you would want to live in. The question here really is, “Why would women be willing go to through so much to conquer a certain body image?” Does the media have anything to do with it? Nowadays, it is rare to see ads with average sized women. Instead, models are extremely skinny and tiny waisted, yet big breasted, with big bottoms and have perfect skin. It is rare to see imperfect women with disproportionate curves, unwarranted flaws, or even excessive freckles. It is those unrealistic images that we see in the media that contribute to our desire to be skinny and perfectly toned – to eventually develop a self-destructive sense of self. There is always something wrong with how we look, but never anything wrong in our friends or the celebrities whom we admire. In many years, there has been a major focus from research studies on the topic that the media is the main cause of a body image dissatisfaction, low self-esteem, and eating disorder patterns in females between the ages of

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to