Controversial Television Advertising Essay

1498 Words 6 Pages
Controversial Television Advertising

We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children.
Alcohol advertising is a primary concern for
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According to an article on beer marketing in Advertising Age, "Advertising is as important to selling beer as the bottle opener is to drinking it. . . . Beer advertising is mainly an exercise in building images."
Did you know that: More than 5 million children alive today will die prematurely from smoking-related illnesses? Or nearly every adult who smokes (almost 90 percent) took his or her first puff at or before the age of 18? You then ask yourself why? Tobacco advertising is the one to blame for this. Tobacco manufacturers came under attack for having promoted a product with known health risks. This advertising raised many ethical dilemmas for the industry and for those who profit from its sale. Most econometric studies have found that increased expenditure on tobacco advertising increases demand for cigarettes, while banning advertising leads to a reduction in tobacco consumption. A recent meta-analysis of 48 econometric studies found that tobacco advertising significantly increased tobacco sales. Recent reviews by the United States Institute of Medicine, the United States Department of Health and Human Services and the World Health Organisation reached the same conclusion. The tobacco industry spends more than $12.4 billion per year - over $34.1 million a day - marketing
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