Controversy About The Effects Of Advertisements In Public Schools

In today’s market driven society children can’t escape ads and their marketers, even their schools are filled with the advertiser’s products distracting the youth from learning.

4th School advertising is the final reason for why it became popular in the mid-1900’s. The school advertising started during the 1990s. It started a nationwide trend spreading fast rapidly throughout the U.S. District 11 in Colorado Springs was the first public school to school advertise and place ads in the hallways of the school. “District 11 faced revenue shortfalls thanks to growing enrollments and voter and hostility to tax increases for education” (Schlosser 51). “In 1996, school administrators decided to seek to negotiate help from a professional, hiring Dan DeRose, president of DD Marketing Inc”(Schlosser 51).

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

This, effectively, turns a school environment from one of education to one mimicking the slick advertisements that we see daily plastered on everything from cars to public bathrooms and everything in between. In a rebuttal to writer Sean McCollum as it pertains to the pros and cons of corporate sponsorship in public schools, writer Joanna Blythman details one effect that corporate sponsorship can have:

As stated before, advertisements alleviate some of the financial troubles schools have. There are countless examples of districts that have suffered severe budget cuts and need these advertisements. One district in Florida, for example, got a $76 million cut over the past two years, which is 10% of their entire budget! Another example is at Combee Elementary, where principal Steve Comparato states that funding for basic school necessities is down 33%. Bringing advertisements to these schools will allow them to purchase supplies for helping their students learn and flourish. Because budget cuts goes along with laying off teachers, the amount of schools with overcrowded classes is increasing at an alarming rate. Michelle Ruan, a student at Alhambra High School, addresses this problem when she says, “A lot of teachers are teaching

How do kids really feel about advertisement? Do we just block out the surplus of ads, or do we soak in the information? There two different views on ads in school. Either you think that they are helpful or you don't. Two letters were written to a school on two very different perspectives.

Today I was asked to write my opinion on two contrasting statements about children and advertisment. My opinion is simply all for it with the tought of if it isn't broken why fix it. T his essay will touch on these three points of the economic impact, the effects on our children, and how the advertising industry has changed. I hope you enjoy.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

The offer made to Meadowvale secondary school by the sponsors has an argument to back its decision if it decided to accept the Youth News Network deal (YNN) despite the advertisements. Firstly, it needs to be taken into consideration that it cost money to provide the viewing materials to the student and advertisements could be the way that the whole deal is sponsored. In an article written by Quinn, she makes the argument that a lot of child-friendly television programs are financed by mostly by the advertisements after all the people working on the programs the Youth News Network will like to get paid for their jobs. Quinn in her paper also supported that idea of advertising to children by stating “Advertising is a part of a child’s normal environment. It plays a part in the child’s development process by equipping children with the necessary knowledge and skills to act as responsible consumers in later life” (Quinn, 27) therefore, the Youth News Network will not only be providing the students with daily newscasts but also equipping the children for adulthood where they are bombarded with advertisements on a daily basis. The most obvious reason to accept the deal is that it would save the school a great

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to