Controversy Over Cigarette Advertising

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

The FDA has Real Cost campaign advertisements that are used through a variety of different media vehicles such as “TV, radio, print, digital, and out of home states.” (FDA 2016) These advertisements are displayed through every media possible and it would be hard not to encounter it in form for the few years it has been present for the public to see. Throughout my essay, I will discuss how these advertisements are used and whether they are effective or not towards the audience in preventing smoking.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Diseases caused by the effects of smoking or second hand smoke may lead to emphysema. To start, even after only a few years of smoking, one’s lungs could be affected for the rest of his/her life. Making reference to the issue, “If exposure to cigarette advertising is a risk factor for disease, it is incumbent on the public and elected officials to deal with it as we would the vector of any other pathogen” (Sullum).

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

For as long as e-cigarettes have been around the market of cigarettes alike, the controversy of whether or not e-cigs should be regulated from advertisement has been alive almost as much as the light of electric cigarettes themselves. To add on to this debate myself, e-cigarettes are bad for the public and should therefore not be advertised on television, radio, or other forms of media devices. These advertisements can influence minors to try e-cigs, influence use of nicotine, and defies the purpose of regulations on cigarettes in general. E-cigarettes are bad for the health of an average human being, and with the advertisement of e-cigs, it influences the people to inject themselves with the many poisonous, harming chemicals in e-cigarettes

Camels cigarette ad and a CDC ad (centers for disease control and prevention). Vintage ads are hard to take seriously by today 's standards, if only because they depict smoking as something so essential to personhood—it is hard to imagine that sort of shamelessness in today 's market. When we look at cigarette advertising in today’s society we see that it portrays smoking as a non-harmful addiction. Along with different cigarette advertising techniques, antismoking campaigns have been developed to grab the attention of everyday viewers. Each ad gives you a different perspective on each ideal image of cigarette smoking.

After finding out the effects of propaganda on the populous big tobacco companies spared no time before launching their own waves of propaganda promoting their cigarettes. As stated by Stanford School of Medicine, as early as the 1930s companies had already begun to release posters of venerated American heroes such as doctors, soldiers, even at one point presidents in order to reintroduce the trend of smoking as a cool trait the public could share with celebrities and heroes (Stanford

Over the last few generations, the cultural image associated with smoking has dramatically changed. In comparison with the youth of our grandparents, the novelty, rebellion, and the social normality linked to smoking has significantly depleted. The past decade has altered that perception further and changed the idolization of smoking into a more stigmatized and negative view. Such attitude change has been a process and can be attributed to the utilization of many anti-smoking programs. The first large-scale national anti-smoking program was implemented as a part of the Fairness Doctrine, from 1967 to 1970 (Farrelly et al. 2005). During this time, television networks were required to maintain a balance between anti-smoking and pro-smoking advertisements. Since then, many other campaigns have taken on the challenge of combatting anti-smoking with the tobacco industry’s promotion. The “truth” campaign, specifically, imposed an early and effective model for anti-smoking programs to follow, therefore making it highly successful.

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising and producers/distributors and cigarettes.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The arguments in favor of placing a ban on the advertising of tobacco products not only include the scientifically proven negative health impacts, but also show concern for the usage of tobacco in teenagers and young adults. Critics of big tobacco claim that tobacco companies tailor their ads in a manner that targets young people in order to maintain client base. There is also the issue of the government’s ethical responsibilities and its role as an enabler