Convention Tourism Being Saturated?

1810 WordsJul 13, 20118 Pages
Recent years, conventions and meetings industry has been recognized as one of the most important contributor in tourism industry. It is speedily developing with a significant contribution to both business and leisure-related tourism (Rogers, 2008). Despite the rapid growth, the industry remains the same as creating social network, bringing people together to communicate by sharing information, exchanging ideas, launching new products and technology which add values to contribute to the economy of the host destinations. Without a deep thought planning, lots of destinations rush herself to this golden pool in order to share the “economic cake”. Does the industry still having “unlimited” growth potential or if it is saturated? Should…show more content…
Even according to Professional Convention Management Association (PCMA, 2009), over 60% meeting planners expected the number of events and attendees would decline as well as the budget of the event would decrease during the recession. They tend to be more conservative in booking convention facilities. Madden (2007) and Lee and Lee (2006), Madden, C. (2007), however, argued that the convention and meeting industry was less affected and sensitive by global depression or natural disaster since those events were planned in advance. Although the growth in using advanced technology, in term of video conference calls, internet and email communication, might cause the physical attendance unnecessary, Lee and Back (2005) argued the face to face meetings periodically and building relationship and networks could not be replaced especially in worldwide economic integration as technology eventually made the human touch even more compulsory. Thus, the followers still have faith and being optimistic in believing the future demand in the convention and meeting industry is unlimited as it could inject large amount of foreign currency but also enhance the destination image and reputation which results to a rapid development in the industry (Kotler et al. (2006). In 1990, the first convention center was opened in Melbourne, and soon became worldwide well-known. The impact on the city was significant (Rogers, 2008) and contributed herself being one of the most popular
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