Converse Hits the Shoe Industry

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Background In 1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore feet. Converse agreed to design him a shoe if he becomes the face of the brand, in which he accepted. Chuck Taylor began promoting Converse shoes around the United States, and in 1932 Taylor’s signature was added to the All Star patch on the classic, high-topped sneakers. It is worth mentioning that Converse also customized shoes for the New York Renaissance, the first all-African American professional basketball team. On March 2, 1962, Wilt Chamberlain, an American basketball player for the Philadelphia Warriors, scored 100 points in a game while wearing his pair of Chucks, taking a 169–147 victory over the New York Knicks. Throughout the 1960’s- 1970’s Converse launched a new athletic performance footwear, apparel and accessories for basketball, tennis, football, track, wrestling and other sports. By this time well known athletes could not wait to own a pair of Converse shoes. A decade later Converse invests in athletic biomechanics research, leading to technical

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