Converse Inc Campaign in Kuala Lumpur, Penang and Johor

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Michael Jordan’s, Nike, Adidas and Puma their shoe sales went up in the 1980’s. Amber J. Keyset started to design different shoes starting with Michael Jordans. When one pair was released more people grew into them either for the style or the history behind the pair. “Sneakerhead;a person who collects trade and/or admires sneakers as a form of a hobby, knowledgeability on sneakers”(Powell). Sneakerhead culture impacted the society with its new look and style by making them more desirable and increasing the shoe industry.

be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores

When people think about shoes most of them have one superior shoe company come to mind, Nike. This dominant company was founded by Phil Knight and Bill Bowerman in 1964. Little do some know this company hasn’t always been on the top of shoe companies. When it first started off it was called Blue Ribbon Sports, but it was later changed to its iconic name Nike in 1973. Matter in fact it was started in the back of a car, and now it’s worth roughly around $15 million dollars. This change didn’t happen overnight. It took a lot of grit from Knight and Bowerman to achieve this elite status, which was obtained through two individuals with great ideas on how to reach it, and the grit to back their ideas up.

The NBA was founded in 1946, now a day’s players wear their Jordan’s and Nikes, but in the 1940’s most basketball players wore their converse (Ferro p.1). When converse first debuted in 1917, they were created to be worn as an athletic sneaker (Ferro p.1). With a rubber sole and a canvas top, the players laced up their converse and were ready to hit the court (Green Label p.1). Converse has been around now for about 100 years. Their design has not changed very much at all, but the reason people wear them has changed (Green label p.1).

Have you ever wondered who created sneakers? 3,000 years ago the Maya, Olmecs,and Aztecs were the first known creators of sneakers. There are many different types of them and Chuck Taylor was a huge impact on why sneakers are so popular.

It was the year 1917 , when the company Converse - former manufacturer of rubber boots - launched a basketball shoe called "Converse Chuck Taylor All Star" . An icon was born. Over the years, Converse developed a high-tech sport shoe with toe cap for protection, vulcanized sole and even ventilation. In addition to the high-top sneaker, there is also a low-top variant, the "Oxford".

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

The company I choice to do a marketing strategy on was McDonalds, “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course, I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth, and I am not referring to Disney World, would be a disservice to our American culture. McDonalds has dominantly globalized and franchised around the world and gives new meaning to what marketing really is about. It all comes down to the elements of the marketing

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.