Converse Target Market Worksheet Analysis

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

SneakerHeads are more like Popstars and Athletes they are both known for what they have or what the person can do. Just like Kanye fashion and wise personality “ He is a cultural icon like no other and brings a completely new expression to designing shoes” This trend impact by having the money only for the new releases. It shows how well people put in the effort and time aside to get a pair of shoes when they can pick it up later on in the

Their people who try to get the rarest shoes to add to their collection. Guthrie, a baseball player told interviewers about his vast collection held in his Utah home, he’s grown roughly 500 pairs(Skretta). Shoes are what dominate this subculture with the main distributors being Nike and Jordans. To many sneakerheads its harmless fun and to others its a business(Rahman). This group falls in love with their shoes caring for it as if it were a baby. Others see it as an opportunity to make a quick buck with an underground economy of shoes. However, is their another reason why these shoes are desirable? By many creative minds the shoes express their emotions and from a former sneakerhead “it’s like collecting fine art,” proclaimed by by keeney(Skretta). When someone has an emotional attachment to an object its hard to separate them. That is one of the reasons why sneakerheads have an obsession. Sneakerheads don’t only think about themselves. The culture helps out the economy as one sneakerhead will buy one to five pairs of shoes a month. When it comes to getting what you want money would be something you care less about if you have it. The community also sparked many conventions where people trade shoes and buy or sell them while also bringing everyone together to have interactions creating a great

The examination of the athletic shoe industry between U.S companies, consumers, and East Asian labors in the short article “Daughters and Generals in the Politics of Globalized Sneakers” bring out many good points. These points are made on International politics, offshore athletic shoe production, How sneakers been militarized, conception of a daughter, how the globalization of athletic shoe production gendered, how both modernization theory and dependency theory are used in this article.

Everyday, billions of people look down at their feet and squeeze them into a pair of shoes. For probably most of those people in America, when they look down at their feet, they see a shoe with a swoosh on it. This swoosh belongs to no other than one of the most popular sneaker companies, Nike. I decided to look further into this popular shoe company's success. It turns out Nike isn't even one of the oldest shoe companies, but it is less than 60 years old. Nike had to figure out how to become better than just an ordinary sneaker company.

My converses are important to me because they represent my edgy personality. (And also because I wear them with just about every outfit)

there's an emotional connection that fans make when they see their sport heroes endorsing a line of shoes. it's something that they both physically and emotionally identify with. maybe they even think in their heart of hearts that the equipment will help them play a bit better - maybe not. but consumers always seem to walk a bit taller and jump a bit higher when they get their hands on the season's newest models. they certainly claim bragging rights, according to

Some people are called sneakerheads. Sneakerheads are people who buy, sell, trade, and talk about sneakers. To these people, sneakers are a great thing to meet about and are good collectables. In Calling All Sneakerheads it states “...a sneaker show in Jakarta, Indonesia, dre 13,000 people.” and “ He opened the shoezeum, a museum for his 2,500 sneakers, in Las Vegas, Nevada.” If people are that serious about shoes, the shoes must be really popular and special to them. Many sneakerheads try to collect shoes that have never been worn and rare one-of-a kind

How they get these people to keep buying these shoes is ethos and pathos. What I mean by that is the company uses superstars athletes to lures these young audiences or sneakerhead to buy these shoes or celebrities would wear certain sneakers and people would want to have or look like them.

Sneakers are very popular in today’s society, but how new are they, and why do people love them so much? There are many brands of sneakers (tennis shoes) and they are worn by everyone from NBA basketball stars to the garbage man. What makes them so popular?

The relationship between international politics and offshore athletic shoe production is a surprisingly complex one. Its origins are in the era of the Cold War, when American shoe companies began moving their production offshore. Nike closed the last of their factories based in the United States in 1975, choosing instead to put their factories in the countries that were close allies. While China now produces one third of all athletic shoes, most athletic shoe factories were located in South Korea from the seventies through the nineties (Enloe, 272).

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

During the late 80s and early 90s Nike was faced with a series of labor strike back at home due to unethical labor practices by its independent countries in third world countries. It is well known for Nike to outsource almost all its production from third world countries at cheap prices and sell them in U.S. market at an abnormal profit. The company began outsourcing its products from Japan where labor was competent and wages were very low. The living standards were raised which prompted Nike to outsource its products from Thailand, Pakistan and Indonesia since wages in these countries were extremely low and labor for these products were competent due to rapid development of the Japanese economy. The outsourcing of footwear products from Asian countries enables Nike to earn high profits and enjoy a competitive advantage over its rivals in the footwear industry. The company invests the high profits realized in marketing its products through celebrities. For instance, Michael Jordan was used to advertise the positive image of Nike Company (Lipschutz and James, pp. 87-96).

Nike business model has always been contracting underdeveloped countries, mainly in Asia, to produce its athletic shoes at a much lower cost as compared to its competitors. As it is simple to manufacture an athletic shoe, Nike’s contractors are often able to capitalize on the abundance of unskilled and low-wage workers in their home country to cut down on production costs.