Conversion Rate Optimization Is A Mandatory Procedure For Companies

1417 Words Dec 3rd, 2015 6 Pages
Conversion rate optimization is a mandatory procedure for companies that aim to be the best player in their industry and stand out from the crowded eCommerce market. Even though we first heard of conversion rate optimization back in 2007, it’s benefits only became popular in the last three years. It’s a digital marketing trend that will certainly be on the “what’s hot?” list for the next year: early adaptors will be ahead of their competitors, building their reputation as leaders and as a top of mind choice, while those who lag behind will lose the chance to innovate their business.

As studies have shown, only 22% of businesses are satisfied with their current conversion rate. So there is plenty unexploited territory and many ways to get the attention of your website’s visitors: 78% of companies are not reaching their true potential and aren’t happy with their conversion rate.

So, the question is what can you do to upgrade your business to the next level and be recognized as top eCommerce website? In this article, I’ll provide a list of top five tricks you can apply on your eCommerce website to boost your conversion rate.

Align the conversion rate optimization plan with the business plan

Considering that CRO is an important part of the digital marketing strategy, marketers are still not getting the results they want. This might be a direct consequence of not implementing and following an integrated conversion rate optimization plan.

It’s useless to create an A/B…
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