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Cooper Hefner Popularity

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held in the upmost highest regard for its cultural impact. Although nowadays it isn’t seen as controversial as it once was, due to the desensitizing of content that anyone can access be it on the internet, movies, books and more. The explicit content in entertainment and the fact that now everyone is trying to do something innovative and shocking to catch the attention of the young male demographic. The company is still held close too many people’s hearts who remember looking under their dad beds as a youngster and coming into a sort of adult hood. Brand and Popularity Cooper Hefner, a name that should be recognizable by now, he is the youngest son of Hugh Hefner and is considered the right option to take over the company when Hugh steps down. Cooper realizes that he must not only represent his father and take over as chief editor for the magazine but he also has to represent the brand of playboy. When asked how he prepares his son to fill his shoes, by Lee Hawkins, Hugh simple replies by saying “I let him hang out a lot” Hugh knows that the brand must be represented in the correct manor, and Cooper since his involvement has gone on to …show more content…

Unfortunately with no expertise whatsoever and even less power in the felid of video media such things as the shows or anything of the sort didn’t last too long and soon enough money was being lost at an alarming rate. Changes were coming and that was clear for in 2009 Hugh Hefner’s daughter Christie who had been CEO at the company since the late 1980s, and had left her place at the company in an era of reconstruction with Scot Flanders was under way in

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