Cooperative Extension

Individuals and companies can freely interact and share information. Social media has led to building of human relationships that have brought many people together. People in different

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media (digital technology) platforms are defined as any form of digital communication through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Over the last several years, the use of social media platforms such as blogs, text messaging, games, and Twitter, have had significant growth. Social media tools have become an effective way to expand reach, foster engagement and increase access to credible, evidence-based health information.

These days social media sites such as Facebook, Twitter, and Instagram have become an essential part of our daily lives in America. It is through media sources such as these that have enabled communication among people on a global scale along with uniting people with similar interests and ideas together in a positive manner. According to statistics from the Pew Research Center, around seven in ten Americans use some type of social media (Pew Research). The development of mobile devices has played a significant role in the widespread development of social media by facilitating the access to these sites. Today the use of social media is for purposes of

Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.

A significant part of all land-grant universities is Cooperative Extension (MSU, n.d). It is a partnership between the land-grant universities and the U.S. Department of Agriculture to provide for cooperative agricultural extension work. Today, the Extension Service provides research and non-formal education programs “traditional Extension” or “reaching out” to meet public needs. In Mississippi, county and regional extension offices are providing educational programs on local levels. Mississippi State University Extension Service has been working with farmers and agribusiness owners for over 100 years by providing practical and research-based education programs. The four major program areas covered

Over the past decade, social media use has been increasing at an expeditious rate. According to Pew Research Center, 86% of Americans are active internet users, and the number of active social media users is increasing daily. As of 2016, Facebook has 1.6 billion users, Instagram has 430 million users, LinkedIn has 429 million users, and Twitter has 325 million users. With those numbers in mind, why wouldn 't the public relations agency utilize these free platforms as a way to gain publicity? My digital project raises the question of “how has the public relations industry changed over the past decade, due to the increase in use of social media?” Patricia Swann (2014), states that “public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success and failure depends” (p. 2). Strategy is a large aspect of public relations, and gives us reasoning behind all the communication activities done throughout the work day. Having a set strategy allows us to target specific missions, goals, audiences. Public relations practitioners rely on their audience to support their missions and goals. Gaining another way to put forth these strategies—via social media, has the ability to change the field of public relations in a prodigious way. With the rise of social media, some may argue that it is now easier for practitioners to communicate more effectively and timely with their

Social Media has grown to be one of the world’s most popular use of communication.

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Social media utilization is believed to be a driving force in defining the

Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.

Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

latest information, ideas, careers, and interest. There are many different social media platforms that we all use like Facebook, Twitter, YouTube, Snapchat, and Instagram. They have their advantages and disadvantages based on how the way many people will use it for and how they help. Almost everyone doesn’t know if it’s a good thing or a bad thing to have social media, but it is a useful thing to use some time during our day. But we use it for the events that occurs to us and when we want to speak up.

The authors’ first task in their research was to come up with a mutually agreed-upon and easy to understand definition of social media. For a starting or “base” definition, the authors cite the Federal Web Managers Council (FWMC), a group of federal government specialists assigned to develop best practices for federal agency Web sites and general online presence. Many information technology (IT) arms of various federal agencies have adopted and

Some of the top benefits of social media over the years are that it is free to anyone, the content can get out to resources virtually immediately, and it can be delivered to a wide variety of people. For these reasons, communication through social media has become an extremely accessible and convenient way to communicate. It is also popular for those who need to be in contact with others. One example that comes to mind is a teenager who goes away on a trip to visit a friend or family. They can be hundreds of miles away but still talk to their parents as if they weren’t. Another example is a person who is shy and has a hard time making friends face-to-face, social media sites are a great way to meet people and build relationships.