Coordinate Brick And Mortar And Online Platforms

In the past years, there have been numerous changes in the retail industry (Braatz, 2002). With the success of the Internet, retailers have quickly adapted to the online market and recognize

For retailers, being online is efficient and improves customer relationships, but it does not replace a retailer's ability to "up-sell" and ultimately it struggles to match the brand appeal created by a physical presence in a strong shopping centre.

in-store and online retail. Integration of these channels to a more holistic approach is crucial for customer

First, Baudrillard’ (1993, 1994, 1998) theory, symbolic consumption, as a focal notion of the study, is found to be a good foundation to understand consumers’ purchasing decisions for fashion brands. The findings show that consumers choose brands which have relevance or desired ‘symbolic value’ for them. Not only Baudrillard, the findings are also in line with the studies of Dittmar (1992, 1994, 2004, 2008), Elliott & Wattanasuwan (1998a) and Wattanasuwan (2003, 2005) regarding how consumers use fashion products; symbolic consumption is used to represent actual self-identity, and also to create ideal self-identity.

Brick-and-mortar stores are losing their touch in the retail world. Not only has there been a huge surge in online-only stores in the last decade, but traditional retailers have had to up their online game.

ASOS is a global online fashion destination based in the U.K. The company has in recent years made a name for itself through its cutting-edge fast fashion, and this has been instrumental in making it a hub as far as the thriving fashion community is concerned. Through its variety of fashion-related content, the company sells over 75,000 own-brand and branded products through both web and localized experiences. The deliveries are done from the U.K to various destinations globally. ASOS has successfully tailored the mix of local, own-label and global brands which are traded through the company’s 9 local language websites (Beattie, 2013, 56). These are in the U.K, China, U.S, Russia, France, Australia, Germany, Italy and Spain. The company sells different sizes of both Menswear and Womenswear. Founded in 2000, ASOS remains the U.Ks largest independent online beauty and fashion retailer. It has in excess of 30,000 products, and each week, more than 1500 new lines are added. What makes this company particularly popular is its variety in terms of products offered

According to Keller (2012) state that brand identity and image as two key vital tools to manage brands effectively, Furthermore, as shown Figure 2, Brand identity at the sender side, to deliver such as brand meaning, aim. Also, it exist the other source: firstly, company might consider the mimicry situation and marketing area; second, Stella create hers company exactly based on hers lifelong vegetarian faith. Message side shows the nature factors of brand, the product Stella mainly provide, target markets, stores located and the communication with customers Like Stella target their customer as 20-50 years old people with higher income; Good fashion awareness; prefer design and high quality clothing; Eco-friendly, conscious women (Drexler, 2014). In this process, it exist competition such as Alexander McQueen, Vivienne Westwood which has similar sustaining operation background (Cronin, 2014). At final stage, brand image as Receiver side, customer receive Stella particular image. For instance, Point-of-Difference (POD’S) attribute stand out Eco-fashion, vegetarian image, environmentally and sustainability conscious (Stella McCartney, 2015).

This is evidence that online shopping is affecting the viability of physical storefronts to stay in business. Identify the main problems and offer solution. There are a growing number of people choosing online shopping and this growing trend has emerged all over the world over the last few decades. Online shopping cuts a lot of hassle and stress out of going to the store but also has a possibility of charging more so people are more and more interested meanwhile many would argue that it is an easy alternative to leaving the house and going to the mall. Online shopping is making things much easier in terms of time. The only thing you have to do is go to the

Do you want to be apart of the fastest growing area in retailing? Do you want to be apart of a multi-billion dollar industry? Well, if anyone answered yes to both of the questions they can now joined the sweepstakes of taking their business to the next level by introducing Web based retailing or other nontraditional methods of retailing. Web, non-store based any other forms of nontraditional retailing is adding to businesses repertoire everyday. Any individual or company who sells products or give services can adapt and enter the future of business transactions between customer and retailer. Don’t lose out on this stream of revenue before its too late. Furthermore, businesses can incorporate web, non-store based and other nontraditional retailing methods into their business plan smoothly without agitating traditional retailing, but ultimately increasing profits.

In the last couple of years, luxury brand management has generated much interest and discussions in both academic and business circles. Among business leaders, the debates have been related to the associated challenges that have emerged as a result of the evolution of luxury since it became a consolidated economic sector. Many

In 2007, Euromonitor International reported luxury goods market sales to exceed US$130 billion, and in 2016, the report luxury goods market more than double to an exceeding sale of US$388 billion (Fionda & Moore, 2008). The significant growth rate in estimated market value demonstrate an opportunity in the luxury goods market. While flagship stores are not exclusive to the luxury sector, they manifest an important role in luxury brand recognition among consumers. It is essential to further investigate the role of flagship stores as they are an integral element of luxury brand identity (Moore, Doherty, & Doyle, 2008). Previous research explore the nature and role of flagship store functionality and brand consolidation regarding

For taking all the advantages and minimizing the disadvantages above mentioned, it is essential to manage integration process properly for companies who are doing e-commerce and opened up or planning open up physical stores now. Having “right content” is the vital part of this story, what a surprise ! Herein, the content of online store should support integration in every sense. In other words, Inbound Marketing rules are valid again when online-offline channel integration

Apart from the social parameter to determine consumer behavior toward luxury, other metrics influence the value of the brands and consumer perception. It entails an exploration of the luxury value conceptual model, which incorporates financial, societal, personal, and interpersonal factors influencing the luxury brand and value on customers. Consumers must believe the credibility of the brand reflects luxury, because it is made up of characterization of prestigious brand-name products, especially the psychological benefit of high prices during the recession. In this highly competitive market environment, is important for a company to manage the client or brand, assisting clients in their ability to distinguish between different brands, makes their brand valuation of competitors (Kim, Johnson, 2015). Academic views on luxury brand frequently identify what consumers typically can offer luxury list they course considered to be luxury brands such as Louis Vuitton, Ferrari, Chanel, etc. However, some consumers may be difficult to determine

Abstract: This study attempted to identify differences in consumer’s pursued values when purchasing counterfeit luxury products using questionnaire and interview data. As brand names and brand logos of luxury goods significantly influence to customer buying behavior, this study focused on logos, an important element of brand and design. The hypotheses concern four value factors pursued in purchasing luxury products: conspicuousness, aesthetic appeal, durablility, and conformity. Data were analyzed using both

With the growth of world economy markets became flooded with competition, organisations started to understand the importance of building strong brands (Norjaya, 2007). Aaker (1996) said that well-known brands brought loads of advantages and allowed companies to establish their identity in the market. Brand equity is built on brand identity and brand image therefore it is important to study those 2 topics (which in my eyes are inseparable) fully. Brand Identi-ty is something what company is promoting and wanted to be seen, whereas Brand Image how the company wants to be seen, where the second one is the actual portrait of the compa-ny on consumers’ minds (Yastrow 2013; Keller, 2003; Kotler et al, 2009). Keller (2003) said that organisations are spending huge amount of money in order to bridge the gap between brand identity and brand image, essentially smaller gap would mean that consumers are be-lieving in brands core