Coordinate Promotional Strategies For Macdonald Essay

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

McDonald’s has been negatively publicized to be an unhealthy option. The food is perceived to be loaded with fat, sugar, salt and carb at a high rate. It has been disapproved by numerous people as being a promoter of unhealthy diet pattern especially for the young generation who are extremely obsessed with the ease of availability and cheaper rates. It has been blamed to cause weight gain among consumers. Due to these facts, the group of health conscious people avoid McDonald’s even after the healthier pickups introduction. (Kane, 2013)

One advertisement and many would say their most famous advertisement was in 1993 during the Super Bowl. just before the kickoff of Super Bowl XXVII on NBC, McDonald's aired "The Showdown" with Larry Bird and Michael Jordan, a minute and a half ad in which Jordan shows up at a gym with a Big Mac sandwich and fries and is challenged by Bird to a game of H*O*R*S*E, with the winner getting the meal.

To change the perception of burger as the junk food and transfer customers’ perception of burger as the efficient and healthy food intake.

In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.

MacDonald’s does well in commercial in Japan, MacDonald’s does very well worldwide, by using market segmentation that is tailored to meet customers needs. MacDonald’s market, targets audience is Children in the United, but in other Countries the commercials are more varies and some are more for adults. MacDonalds advertising venues in Japans uses humor to sell their food. Macdonald in Japan fight to ensure food safety. creativity is definitely important to determine the innovative frame and content in which the product will be advertised along with the quality of the media this is in any Country. Macdonald food is a lot smaller in Japan than in the United States, the food fit the culture, because the majority of Japanese population still

McDonald use price and non-price marketing strategies like they give free toys, longer opening hours and breakfasts. With free toys they attract children towards them. The combo meal used by McDonald also helps to promote the McDonald and New Zealand is the first country to do that. (nzqa, 2014)

McDonalds has a number of signature products, one is the Big Mac. Big Mac is the iconic burger, and was coordinated by Jim Delligatti, one of the oldest McDonald's franchise owner in 1967.The possible idea of ​​Big Mac is the all two patties, special sauce, lettuce, cheese, pickles and onions on a sesame harvester was introduced (Fox, 2009).An important factor that brings Big Mac for success is to have product differentiation created through persuasive advertising (Blees, et al., 2003) .In 1974 we developed a famous jingle "Two all beef patties special sauce pickles cheese lettuce onions on a sesame seed bun ", surrounded by Needham Harper & Steers is an advertising jingle based in New York agency. This specially created for Big Mac, its composition (Harris) .If the burger is consumed, not only it is own burgers which is consumed by customers will also enjoy 'consume' the too.

Multiple targeted promotion is used to lure customers. For example Single Use Promotion code (SUPC) is used specifically to target customers based on activity like abandoned cart, checkout drop, product view, customer review lookup etc.,

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

A good marketing strategy is a pillar of a successful business. They play a big role for introducing the products to the world and without good promotion, the brands could not survive for longer times. These are types of strategies that could be implemented by Caffe’ Vergnano in Finland.

Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a business can use to increase their sales, however it is important that we first understand what a sales promotion