Core Competencies

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International Bulletin of Business Administration ISSN: 1451-243X Issue 6 (2009) © EuroJournals, Inc. 2009 http://www.eurojournals.com The Impact of Core Competencies on Competitive Advantage: Strategic Challenge Jehad S. Bani-Hani Department of Business Administration, Jadara University, Irbid, Jordan E-mail: dr_jbanihani@yahoo.com Tel: +962-777404102; Fax: +962-2-7201210 Faleh, Abdelgader AlHawary Department of Business Administration Applied Science Private University, Amman, Jordan E-mail: Alhawary2002@yahoo.com Tel: +962-795777198; Fax: +962- 6- 5232899 Abstract This study examines the impact of core competencies on competitive advantage and it applied on Jordanian insurance organizations. The population for this study consisted…show more content…
Therefore, this study attempt to provide some viewpoints, and empirical results to understand this relationship. Following are the main objectives of this study: 3. Investigating the main categories of core competencies within the researched companies. 4. Investigating the role of core competencies in achieving competitive advantage fore the researched companies. 3. Literature Review 3.1. Core Competence Much of the research on competitive advantage focused on core competencies as a major source of that advantage, core competencies include the particular set of skills and resources affirm possesses as well as the way those resources are used to produce outcomes (Fiol, 2001). The concept of core competence, as fundamental to organizational renewal and as a driving force behind strategic change, interests both managers and scholars. It is a complex and challenging concept: it is difficult to specify theoretically, to identify empirically as a phenomenon, and to apply in practice. Scholars have recently recognized these problems in general conceptual discussions (Hafsi and Thomas, 2005) and in core competence-specific empirical research (Wang et al., 2004). Competencies are commonly agreed to reside in individuals and teams of individuals, implying that the competence concept involves a cumulative hierarchy. This cumulative hierarchy notion is evident in many streams of research concerning the
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