Corporate Accountability : Corporate Responsibility Essay

Corporate Social Responsibility is an important term that few know of. This term stands for everything that’s moral, from using less harmful chemicals in their products to protecting the rights of the workers and the society we live in. However, some companies do not live by this word. This, coupled with the massive amount of consumers buying their products, can cause a multitude of problems not only for the company workers, but to the world itself. As such, companies should become more aware of their effects on the world around them and change their moral responsibilities to treat their workers more humanely, protect the lives of the people in their towns, cities and countries and save the environment from further destruction and pollution.

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth.

When an organization partakes in “proactive behavior…for the benefit of society,” it is deemed as socially responsible (P. 155). However, prior to labeling a organization as socially responsible, it is important that we first identify what specific elements of proactive behavior constitute a socially responsible business. To begin, for an organization to be considered socially responsible on the highest level, it must take a proactive approach to doing business. This is defined as “[taking a] approach to social responsibility in which an organization goes beyond industry norms to solve and prevent problems” (P.155). In addition, it is standard for a socially responsible organization to incorporate a larger scope of stakeholders, to include external stakeholders, in their business decisions to create positive externalities, and mitigate negative ones, to benefit society as a whole.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

Although not all companies are successful at truly embodying what it means to be green, even companies that have been synonymous for contributing pollutants and greenhouse gasses spend millions trying to convince stakeholders that they do. It’s often these last two dimensions of CSR—social and environmental, that either embroil a corporation in controversy or allow it to serve as an exemplar in good ethical business practices.

The Oxford English Dictionary defines ‘governance’ as ‘the act, manner, fact or function of governing, sway, control’. ‘To govern’ is ‘to rule with authority’, ’to exercise the function of government’, ‘to sway, rule, influence, regulate, determine’, ‘to conduct oneself in some way; curb, bridle (one’s passions, oneself)’, or ‘to constitute a law for’.

There's nothing to say that a company that is highly socially responsible today may not become less so tomorrow. It's a little like physical exercise. If you don't keep pushing yourself, you lose the gains - may even become a little flabby. For example:A true story: A woman puts her umbrella on the floor of her cubicle after returning from lunch. The next day she discovers that the umbrella is gone. Fast forward one week. The woman sees a colleague walking around with her umbrella. When asked about it, the colleague replies, "Well, it didn't have anyone's name on it, so I took it." From some perspectives, this may either be an indicate a significant lack of personal social responsibility.

These growth phases tend to face challenges and obstacles. In order to minimize potential problems, organizations are developing a corporate social responsible mindset. A corporate socially responsible company is still focused on being profitable but they want to assist with making the world a better place. This creates a positive image for a company which does have an impact on its bottom line.

Corporations’ measured success by financial means only undermines the global impact companies can have on society. With the evolution of business into a global market, society requires corporations to emphasize social welfare beyond simple philanthropic contributions. A new initiative called Corporate Social Responsibility blends philanthropy, social initiatives, corporate responsibility, and corporate policy for the overall benefits to various facets of society, including but not limited to investors, employees, and local communities.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Corporate Social Responsibility (CSR) is the concept that corporations are expected to perform certain acts for the betterment of society. The article “Doing Right Leads to Doing Well”, explores CSR by contending that although firms use these tactics for some societal good, they may also be linked with increased brand identification and consumer trust, which may bloat the firm’s bottom line. The authors maintain that CSR outputs such as sponsorship, cause-related marketing, and pure philanthropy can be positively correlated to both “in-role” and “extra-role” consumer behaviors. In-role behaviors consist of directly supporting the company through acts such as purchasing, while extra-role behavior is the indirect support

This is essay will focus on analyzing how corporate social responsibility (CSR) influences the investor relations of a corporation and whether it is good for the society, using Gasland and FrackNation as examples. In the contemporary society, CSR sounds like a commendatory term for the society. Over decades, it seems like that both the public and the media are trying to encourage corporations to behave more responsibly, and corporations are gradually becoming more socially aware in the contemporary society because they know they cannot afford the consequence of ignoring it. (Bernstein, 2009:606) However, CSR is not always beneficial. One of the major practices of public relations is investor relations, because the concerns of a corporation’s investors can directly relate to its welfare. When the corporations paid more attention on CSR, their investors will inevitably somehow feel ignored. As a public which has real material input to the corporations, investors are seeking for future returns, they want to be treated specially by the corporations that they invest. Also, value too much about CSR can make corporations become the victim of being morally hijacked, which may harm both a corporation’s financial success and the whole society’s harmony.

The realm of Corporate Social Responsibility (CSR) is to increase business profitability and opportunities by making improvements in terms of operational effectiveness throughout the value chain (Rangan, Chase & Karim, 2012). This increasingly popular CSR among corporate and academic leaders is synonymous to the “shared value” framework, whereby organizations seek to co-create economic and social value. According to Ridurnolu, Prhalad and Rangaswami (2009), corporations from the United States recognize the business value of revolutionizing new manufacturing and technology that cut operating costs while minimizing impacts on the environment. This CSR domain focuses on operational efficiency and also building revenue, with the initiative to be determined by the ability to improve the corporate bottom line while at the same time returning social value. To achieve that, the strategy is to reengineer a corporation’s entire value chain, which stems from natural resource extraction and sourcing to manufacturing, shipping and product delivering.