Corporate America And The Corruption Within The Hip Hop Culture

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Corporate America and the Corruption within the Hip-Hop Culture Being one of the more controversial lifestyles, the hip-hop culture has overcome many obstacles in the years to gain the respect it currently holds today. Indeed, there is still much controversy that lingers around the people within the movement, but “when untainted by outside influences and corporate vultures, hip-hop in its purest form is about empowerment, unity, culture, creativity, and hope” (Elkouby). The negative notions that regard the hip-hop culture can be attributed to corporate America and its failure to properly monitor radio play, its lack of trust within the record labels, and its greedy head honchos that build up artists only to see them fall in order to pocket the money for themselves. A crucial element in the success of many artists is the amount of radio play they receive. Obtaining playtime has never been easy, and just like many other things that are difficult to obtain, a black market has developed in order for artists to receive radio play. “Payola, in the music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on commercial radio in which the song is presented as being part of the normal day’s broadcast” and not the day’s sponsored broadcast (“Payola”). Artists benefit from their songs being played on the radio because their songs can be heard by millions of others, which will in turn build their fan base. There is only so

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