Corporate Analysis : Corporate Background

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

This document provides outline of the instructional guide for audience of ebay and etsy web sites which enable users to sell their own goods online. The audience of the guide is mostly non-technical users who need detailed instructions to achieve the task.

When you made the decision to sell your handmade products on Etsy, you probably envisioned customers flocking to your site. The product you've created is amazing, and you know people should be buying it, but you're likely disappointed with your sales numbers. Unfortunately, this is the plight of most Etsy sellers. You're a creator, and you might have no idea how to market your shop. This guide will help you get in front of customers and show them exactly how terrific your product is.

Etsy.com is a place where e-commerce has a heart. Since 2005, Etsy has been, and

Recently, a lack of market visibility was hampering Craftkari’s growth. While customer reviews were overwhelmingly positive, sales had plateaued over the past year. Their bestselling products had low profit margins, and the group was struggling to control costs and reach out to new customers. Through an ongoing pro-bono consulting project, I am proud of helping Craftkari, an NGO assisted cottage industry, improve their manufacturing processes, forge corporate relationships and attract new customers.

Categorize your products in Etsy to make it easier for your customers and potential customers to find what they’re looking for.

Prior to the new millennia, America was used to doing business the conventional way, through means such as family owned businesses which are sometimes referred to as “mom and pops” types of stores. Brick and mortar type stores, and other small businesses that seemed to flourish. Corporations were also on the rise, but people in small businesses were able to make a fair profit for their product without being undercut by a new major competitor to the market; the internet. When the internet and e-commerce came into picture in the mid 2000’s, small businesses were still at a profit in their businesses and did not pay much attention to what would soon serve as their biggest nightmare.

Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods, giving creative entrepreneurs the opportunity to sell what they make or create, giving shoppers the opportunity to buy unique items they normally can’t be found in stores. Etsy promotes it products as handmade, and original. When furthering my research, Team Tim located several complaints such as, the lack of communication between buyer and seller, not receiving merchandise in the specified time, and also the quality of the product not meeting the standards indicated by Etsy. Etsy does not have customer service and they do not respond to emails; Team Tim will further address these challenges that Etsy faces and described the solutions to these challenges in forecast & recommendations.

Focusing on sales which will include the building the sales in terms of the order amounts, numbers of our products through the internet, increase the sales of regular customers ,increasing the number of orders and selling content and advertising space for those who subscribe with us.

Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods, giving creative entrepreneurs the opportunity to sell what they make or create, giving shoppers the opportunity to buy unique items they normally can’t be found in stores. Etsy promotes it products as handmade, and original. When furthering my research, Team Tim located several complaints such as, the lack of communication between buyer and seller, not receiving merchandise in the specified time, and also the quality of the product not meeting the standards indicated by Etsy. Etsy does not have customer service and they do not respond to emails; Team Tim will further address these challenges that Etsy faces and described the solutions to these challenges in forecast & recommendations.

become well known as a company that enables sellers to sell their products on its website as well

This created an environment where consumers were receiving what they desired and also at higher volume creating profits. “ Donahoe- “We have to create a marketplace where we’re helping our sellers give our buyers what they want”” (Armstrong, 2013). Giving the customers what they desire created profit and growth for eBay.

Principally, Alibaba is a Chinese business to business e-commerce company. Alibaba focuses on suppliers and buyers trading both domestically and internationally. The business to business marketplaces provide a platform to facilitate e-commerce between business sellers, whom Alibaba refers to as “suppliers”, and wholesale buyers. Suppliers and buyers would use the marketplaces to establish their presence online, identify potential trading partners and conduct business with each other. Suppliers and some buyers would use the marketplaces to host their company profiles and catalogs in standardized formats known as “storefronts” and post “listings” such as products, services and trade leads. Users could view storefronts and listings in over 30 industry categories and nearly 5,000 product categories by either searching for keywords or browse through the

While most companies stick to catering to the masses, specialized businesses are cornering the market by selling unique products and services to targeted consumers.

Ecommerce is the next raising thing in the economic growth market. Thus those who have managed to stake out their niche business in the ecommerce market are leaps and bounds above those who are now just starting to see the relevancy of this new market. As businesses and organizations all look for ways to pull their bottom lines up. They are all looking at the ecommerce market place and are taking notice of the ecommerce market leaders and seeing how they can emulate their success ("eBay, Annual Report 2011," 2012). During this case analysis of eBay shopping spree, the following items will be covered: