Corporate And International Airline : Qantas And Jetstar

1753 Words8 Pages
Corporations today are faced with the hard underlying pressures to be liable and explicit, while also having high expectations to divulge an extensive amount of information about behaviours and activities, including their social responsibilities. In our profit-driven society, companies are confronted with the dilemma of choosing between increasing revenue in order to satisfy stakeholders or acting in an ethical and moral way to fulfil their obligations to society (McShane, Olekalns and Travaglione 2013).
Regarded as one of the worlds finest long-distance airlines, Qantas is a premium, full-service Australian domestic and international airline which originated in Queensland that, based on reliability, is the third leading and strongest airline brand in the world, serving in over 350 routes in Africa, Asia, Australia, Europe, North American and South America (Freeman, 2015). Qantas has built a reputation of excellence in safety, operational reliability and customer service (Joyce, 2016). Their focal obligation is the transportation of clientele between regional and global destinations using their two complimentary services - Qantas and Jetstar. As a firmly-established, universal company, Qantas is constantly pressured to have high corporate responsibilities. This paper will examine the impact on equality, employment and the environment in regards to Qantas’s performance and impact on society. The review will attempt to determine whether Qantas’s positive impacts on society

More about Corporate And International Airline : Qantas And Jetstar

Get Access