Corporate Communication Is A Case Study Of Barclays

Barclays is a British multinational bank and finance services company founded in London. It operates in retail, wholesale and investment banking, wealth management, mortgage lending and credit cards. It is found in over 50 countries and territories and has around 48 million clients around the globe. Its total asset is US$2.42 trillion as of December 2011 and is the seventh-largest of any bank worldwide.

Lloyds Banking Group is best known for its portfolio of financial services brands that features many of the UK’s best-known brands. Together they allow the Group to serve the breadth of financial needs of a diverse range of millions of customers every day. Our portfolio covers banking, insurance, retirement planning and every aspect of financial need for individuals and businesses.

This course introduces the fundamentals of communication in a corporate environment. The topics to be discussed include, but

Internal communications plays a vital role in creating a unified sense of purpose in institutions. Clear and effective internal communications are especially important during periods of relative uncertainty, such as corporate mergers or restructuring, serving to boost employee morale and keep investors, partners and stakeholders up to date with developments. (Brown, 2002)

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

As mentioned by Marty Blalock in the Wisconsin Business Alumni website, “communication in a business organization provides the critical link between core functions” and that makes ineffective communication very expensive for any business”.

Barclays also operates in many other countries across the world, where it is a provider of services to multinational companies and financial companies. “The Woolwich” and “Woolwich” are trading names that Barclays operates under, and through these Barclays delivers banking solutions to UK retail and business banking customers. Barclays serves its customers through a variety of channels comprising the branch network, cash machines, telephone banking, and online banking and relationship managers. Key employees =

Both the internal and external communication responsibilities for ANZ bank lie on the shoulders of corporate communication strategies which includes internal communication and media communication. On an internal basis, the team entitled for this purpose has to ensure that people have the required information which are important to understand to get involved in the work and which is in

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Barclays as a financial institution has established itself as a major player in the global financial services and banking sector. The company has spread out from its native UK to the rest of the world and its presence in developing regions of South Asia and Africa is massive. Barclays has become a global player in the market for financial services and may continue to grow even further as the years go by.

In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.

According to group´s performance from 2002-2006 identifies that Barclays´ performance underpinnings are represented by its strategy of acquiring other banking (such as ABN Amro and Banco Zaragozano) concerns to expand its retail as well as other banking services through representation in international markets as represented by the bank’s presence in 60 countries. This provides Barclays with the means to sell its highly profitable investment banking services as well as be positioned to service the cadre of multinational companies that utilize its diverse banking financial service packages.

Analysis • Analyzing the industry context – What are the trends in the investment banking industry affecting Campbell and Bailyn in 2007? – Product specialization – Move toward commoditization in some segments of industry. – Increasing sophistication of customers  Analysis •

The issue of staff staying put option in the organization was the key fruit indicator of the success of the consolidation of the acquisition of the patronage (Segal, 2008). A few worry was raised regarding the fact that the integration was not processing effectively as there was an issue of staff of the Lehman comrades who did not join Barclays or eventually joined other organizations of their interest with lesser study load or having better working conditions while some of them just left field the firm due to the integration process. Also Barclays was accused of not handling the integration process effectively, which resulted in the departure of the staff from the Lehman brother's

It is only through transmitting meaning from one person to another that information that information and ideas can be conveyed. The key parts of the communication process are (1) the sender (2) encoding (3) the channel (4) decoding (5) the receiver (6) feedback. There are three types of communication: upward, downward, lateral. The study was aimed to know the communication structure of Standard Chartered Bank. If any lacking is found, the organization will be able to improve performance. The study will find a chance to know the system of the organization and its communication system which will increase our knowledge and experience. The study has been done with the method case study. The study was done with the help of random sampling. The sample size of the study was 3. Their communication style is very rich. They have very effective communication system. By removing the communication barriers between higher level managers and lower level managers they can do it better. They should enrich their formal communication system. We think that after doing these things they will be improved.