Corporate Control over Media

1683 WordsSep 1, 20107 Pages
Introduction What percentage of the audience actually trust what they see on television? How many times have you felt that a particular topic is being inclined to a certain political belief? Have you ever come across a situation where you felt that what you were seeing was sort of fabricated to the advantage of the interests of that media? Have you ever felt that you seem to be viewing more hours of advertising than actual media content? These are questions that lingers in the minds of media analysists over and over again. Objective of Analysis In this analysis, we intend to treat media as a commodity that is being sold to the audience and the media content as a psychological influence on them. It is intended to throw light upon…show more content…
The former is owned by the DMK and the latter by ADMK. Whenever DMK is in power, they keep showing images of the entire Tamil Nadu as a happy state with richness and prosperity. While, the ADMK has Miss Jayalalitha sitting and criticising every move by the prevalent government. Neither of these viewpoints are true for that matter! The real truth, lies somewhere in between! But it is never shown! So basically these channels are used as mouthpieces for flattering the political agendas of these owner-political parties! Now coming to advertising! It is said in a recent study by the BBC, that 45% of the ads in the television are misleading and exaggerate the product from its actual performance. Look at the recent ad by the Advertising Council of India. It says that if a viewer ever sees an ad that is misleading, or misrepresents a product, they can file a complaint with the office! This is the worst that it can get! They are actually that means, telling the audience explicitly, that they have no control over what goes on air or on print. They are letting the very audience, who are media illiterate, to judge for themselves, what is wrong and what is right! During my three month internship as assistant director with an ad film maker in Chennai, I was told one thing. The kind of rules that applied to making a script for a client depended upon, whether the ad will go to the theatre or not. If the advertisement is going to be shown in the theatre, then it would go to
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