Conceived Identity

The documentary "toxic sludge is good for you" was very enlightening. Most of the times when you hear about people in public relations they are perceived as the people behind the scenes making a certain person or organization look better than they often would appear otherwise. Very early in the documentary the narrator stated "the very best PR is invincible PR", therefore this documentary was able

Many small companies believe that a corporate or company image develops all on it’s own. Therefore, they believe the

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

What is Identity Management? In sociological terms it is communication strategy which is goal-oriented. It operates on both the conscious and subconscious level; communicators attempt to control the impressions of other people about themselves. This is achieved by governing and effecting various impressions designed to control social interactions. It is the outward facing or presenting self, in which one manipulates their perceived image for others to discern. The concept of identity management can also effect other arenas such as professional communication in the work place and school. Similarly its effects can be perceived in the larger stage of public relations for important persons and celebrities. Identity management theory was developed on the works of Erving Goffman. It is understood that the identity management theory mentions Goffman 's contributions to social interaction numerous time since he has been the foremost cited sociologist from his research and communication studies. In understanding identity management is important to explore the concepts of the “Perceived Self” (Adler, Proctor II) and the “Presenting Self” (Adler, Proctor II). Among the myriad identities which one possesses through life, one must not overlook cultural and relational identities, as these are of primary importance in identity management as well. The presenting self is the face on shows to the outside

"Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." (Effective Public Relations, 2005, p.1)

There are many revelations that I have experienced from this course about how organizational identity and identification practices or employee branding have affected my ability to construct and maintain a coherent, marketable personal identity. Many of these branding revelations I have experienced were from the new social contract with my current employer which is known as Motlow State Community College. Motlow State Community College identifies the influence by organizational identities and brands. They do this by showing students, their actual branding strategies such as the Motlow bookstore for example.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Based on the society of interdisciplinary business research, corporate identity has eight different determinants that are corporate design, corporate culture, corporate vision, corporate, industry identities and auditory. The term of CI design was first put forward by American in the 1960s，which means the enterprise management concept and spirit culture, using the whole communication system, especially the visual communication system, convey to the enterprise internal and public, and make it produce a consistent identity or values of the enterprise, so as to form a good corporate image and sales promotion product design system. CI includes mind identity, behavior identity and visual identity. Firstly, MI is a specification of mind, do is thought, how to walk one, must have a set of enterprise culture philosophy. It is the enterprise management macro and micro political instructor, playing contradiction adjustment role in the enterprise. Secondly，BI is corporate leadership and the worker's behavior norms because it is nonsense if there is only

Article 10: Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.