Corporate Level Strategies

very broad one, meaning that industry competition can be very diverse, and indeed it is. The

Diversification is when a company introduces a new product/ service to a new market but does not relate it to the existing product. The product is completely new.

new products and or a service. Marketers explore ways to distinguish themselves, in the eyes of

Diversification involves taking a new product or service into a new market; this strategy is notably the riskiest as the organisation has to carefully research the market and plan the launch of the product or service. Due to the risk involved, a public sector organisation like the NHS cannot afford to take the associated risk, but the NHS does compete in one whole new market in catering and weight loss. Here the aim of the NHS is to provide weight loss menus, but their USP (unique selling proposition) is associated with health.

The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some

Firms pursuing a specialization strategy often try to develop a competitive advantage based on customer intimacy and try to deliver unique and customizable products or services to meet their customer’s needs and increase their

Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-term success of the firm and whether or

A competitive strategy, or business-level strategy, is the way a business used to successfully enter and penetrate into a market (Eastwood et al, 2006), and also, to succeed in this chosen market against its competitors (Johnson et al, 2014). A company needs to develop and apply appropriate strategy to help the company to generate distinctive competences (David, 2007). Compared with the strategies implemented in other levels of operation, competitive strategy is more focused on the competition against other competitors and strategic choices to better attain market share (Harrison and St. John, 2009). According to

In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business

Cooper Industries is a broad company that uses the M&A strategy of diversification by acquiring companies that posses their own strong assets and exhibit stable earnings. As stated by the Corporate Role the company’s acquisitions had guidelines of companies that served a broad customer base, had stable earning and proven manufacturing operations using well-known technologies and had brand name product from market leaders.

With what was discussed in the previous paragraph Macy’s Inc. level of diversification tends to be a single-division diversification strategy which is a corporate-level strategy wherein the firm generates 95 percent or more of its sales revenue from its core business area (Hitt, Ireland, Hoskisson, 2013). Macy’s Inc. is now 800 Macy’s stores and 36 Bloomingdale’s stores with most of its revenues coming from the Macy’s stores.

One of the benefits of both unrelated and related diversification strategies according to Zhang was, “Speed and differentiation… two approaches to be better customer focused; speed in being able to satisfy customers’ needs as quickly as possible and differentiation in being able to offer new and innovative products to meet different needs. (pg. 7)

Producers typically focussed on a portfolio of product shapes within a single segment to carve niches in a broad industry. This focus strategy protected capital investments in a capital intensive industry. The industry was capital intensive because (i) lumpy and expensive capacity additions, (ii) cost structure was significantly changed only

The single and dominant business strategy, which denote relatively low levels of diversification, more fully diversified firms are classified into related and unrelated categories. A firm is related through its diversification when there are several links between its business units; for example, units may share products or services, technologies, or distribution channels. The more links among businesses, the more constrained is the relatedness of diversification. Unrelateness refers to the absence of direct links between businesses.

It may be that you will only be competing directly against some of these because you will be targeting a particular segment of the market or offering services which are hard to find elsewhere”( Market Research- Estimating Demand, 2012).