Corporate Level Strategy

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APPLE COMPUTER INC.: - CORPORATE-LEVEL STRATEGY REVIEW - A review on the strategy adopted by Apple Inc. at corporate level to ensure that the company remains at the forefront of the electronic media industry either in terms of innovation and range of products

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EXECUTIVE SUMMARY
An analysis was done on Corporate-Level Strategies adopted by Apple Computer Inc. (“Apple Computer”) that has brought tremendous success to the firm since it started.
Apple Computer started off in 1976 by Steve Jobs and Stephen Wozniak producing the original Apple computer to hobbyist. This single product line later diversified to multi products to what Apple is known today i.e. iPhone, iPod, iPad, iTunes, iMac, iBook and Mac Computer.
This report analyzes
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THE CURVILINEAR RELATIONSHIP BETWEEN DIVERSIFICATION AND PERFORMANCE

Thus a corporation/firm like Apple Computer in this case, needs to find and decides the optimum situation where it wants to operate by balancing between its related business and related business to achieve the optimum performance. And based on its performance since 2001, perhaps Apple has almost found the balance between the two.

VALUE CREATING DIVERSIFICATION STRATEGY
Operational Related Sharing Activities Between Businesses
Corporate Relatedness
Transferring Core Competencies into Business
High
Low
Low
High
Value creating diversification strategy is a set of specific
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