Corporate Responsibility And Marketing Strategies

1927 Words8 Pages
Bonny van Dongeren
BUS 508
Dr. Steed
28 April 2014

Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations that will be discussed are the wage and benefits standards and environmental issues. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price
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When people find out that a major company they are supporting is polluting the air and water surrounding their environment it can cause a lot of animosity. Also, it seems that so many people complained of Apple doing this that the company created a whole environmental responsibility by showing social responsibility and creating teams to help keep the environment clean. They also show how active they are with recycling on their website. Another example would be continually working on providing healthy and safe work conditions. Apple has been known for providing horrible and unsafe work environments for suppliers in China. This can cause many people to feel that Apple is not treating their employees fairly in foreign locations. People do not respect companies that mistreat their workers. Apple has now taken initiative to emphasize on providing safe work conditions and human rights. They are becoming more and more proactive with Labor Rights according to their website and showing steps on how they are creating better workers. “Ethical beliefs are highly diverse and often deeply help, especially when intertwined with local cultural practices.” (Tweedie 2013) It is important when understanding different cultures and international locations because they are accustom to different beliefs. A way to help van Dongeren 4 this issue could be to create a decision-making model to help educate ethics globally. It is
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