Bonny van Dongeren
BUS 508
Dr. Steed
28 April 2014
Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations that will be discussed are the wage and benefits standards and environmental issues. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price
…show more content…
When people find out that a major company they are supporting is polluting the air and water surrounding their environment it can cause a lot of animosity. Also, it seems that so many people complained of Apple doing this that the company created a whole environmental responsibility by showing social responsibility and creating teams to help keep the environment clean. They also show how active they are with recycling on their website. Another example would be continually working on providing healthy and safe work conditions. Apple has been known for providing horrible and unsafe work environments for suppliers in China. This can cause many people to feel that Apple is not treating their employees fairly in foreign locations. People do not respect companies that mistreat their workers. Apple has now taken initiative to emphasize on providing safe work conditions and human rights. They are becoming more and more proactive with Labor Rights according to their website and showing steps on how they are creating better workers. “Ethical beliefs are highly diverse and often deeply help, especially when intertwined with local cultural practices.” (Tweedie 2013) It is important when understanding different cultures and international locations because they are accustom to different beliefs. A way to help van Dongeren 4 this issue could be to create a decision-making model to help educate ethics globally. It is
Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has
Apple is also trying to act socially responsible in the way in which it operates. The company has been making products with durable batteries so that they do not run obsolete. In so doing the company works towards an environmental-friendly business environment. It is sensitive to the need for protecting and conserving the
Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
It is important to look at ethical dilemmas in a systematic way, thus increasing the chance of achieving a solution that gives the best possible outcome. An ethical problem solving model taken from American sources (Paradise and Siegelwaks, 1982; Austin et al., 1990) was used to develop a six-step process to follow, in order to achieve this (Bond 2010, pg. 227). This process informs this paper, and I am in the role of counsellor.
Apply the ethical decision making model presented in week one lectures (adapted from Beemsterboer, 2010; Velasquez et al, 2009) to the case study.
The principles that Apple has are to keep good standard of customer service and good quality products. Apple wants to achieve as business honesty, respect with the stakeholders, and protect apples information of customer employees and suppliers. These aims can influence the business to achieve more. The influence of apple as business is to keep their employees and customers happy and satisfied that how, Apple can keep a good reputation.
Title: Apple Inc., and their success with Sustainability, Ethics, Leadership, Corporate Social Responsibility and Triple Bottom Line reporting and Globalization.
Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years. Criticism concerning Apple’s unethical labour conditions (causing both physical and emotional distress to employees) on a considerable number of occasions has led to this. Unethical labour conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a well-regarded global brand.
When considering ethical issues, we have to consider things in a global prospective, because what may be perfectly right for one nation may be looked in a different way from a different
Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.
I will use the “Practisioner’s Guide to Ethical Decision Making” model of Holly Forerster-Miller and Thomas
Apple Incorporated was founded in April of 1976 by Steve Wozniak and Steve Jobs. The founders of the corporation were college dropouts that worked together to build computer boxes which were sold without keyboards and power supplies. Apple Incorporated is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services understands that without their stakeholders The purpose of this paper is to specify the nature, structure, and types of products or services offer. This paper will look into the factors that influence Apple’s external environment. This paper will also explore Apple’s stakeholder influence and its controversial corporate social responsibility. (Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc.)
Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be
This additional elasticity in Apple’s business strategy shows its aspiration to conquer Dell, HP and Microsoft, done with a exceptional and groundbreaking mixture of digital media and personal computer creations.
This course encouraged us to explored and developed a higher thinking and reasoning behind business morals and