Corporate Responsibility And Marketing Strategies

I think Starbucks is so concerned with social responsibility in its overall corporate strategy because of its founder Howard Schultz. After reading about Howard Shultz it is clear to me that one of the reasons this company does so well is because of the high standards he holds himself and his company to. As a young boy he witnessed what his father had to go through in order to put food on the table for his family. He saw the struggles his dad had to endure while working for a company that did not put their employees first. (Ferrell, Fraedrich, Ferrell pg 400) It was for this reason that he has such a strong ethical position. Howard is a long-time advocate for increased awareness in business ethics. (Ferrell, Fraedrich, Ferrell pg 398). He gave a speech at Notre Dame in 2007 and spoke to the students about the importance of balancing profitability and social consciousness. (Ferrell, Fraedrich, Ferrell pg 398) It seems apparent that Howard is very concerned about the well-being of the employees, customers, environment and the community as a whole. According to Starbucks Website (2016) the core values and mission statement is as follows: “With our partners, our coffee and our customers at our core, we live these values” (Starbucks website 2016)

“Apple conducts business ethically, honestly and in full compliance with applicable laws and regulations. This applies to every business decision in every area of the company worldwide” (Apple Inc., 2015). This is the opening statement from Apple’s Business Conduct. Most publicly operating companies construct a business conduct or a code of ethics that is specific for that particular company. Apple’s code of ethics was written to express their most important principles and values.

They hope to become the most innovative and responsive brand within their market without compromising their values that make them who they are. They strive to commit to providing top quality products at affordable prices,

Control; whether through blatant oppression or through subtle ruse of apparent generosity, truly free peoples must be ever vigilant in their efforts to guard against powerful forces bent on subjugating the weak or unaware. While no legitimate company is truly guilty of such intent, tactics akin to such efforts are certainly employed by many companies and often reveal a company’s true nature (Deutsch, 2005). It is this true nature that rightly defines a company’s commitment to ethical standards and corporate social responsibility (CSR) rather than that entity’s outward appearance gained through corporate activities designed to shape public opinion (Musafer, 2012). While countless examples of

Determine at Least Two Ways in Which the Chosen Company Behaves in a Morally Responsible way Toward Employees.

With the recent corporate scandals involving such companies as Enron and Martha Stewart, the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However, CSR itself is not a new concept. In fact, societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders, innkeepers or farmers were put to death if their negligence caused the deaths of others, or major inconvenience to local citizens." With each new "Enron" managers of similar corporations are suddenly placed in the spotlight, causing plans to be put into action to create a more socially responsible company.

Apple executives agree that high ethical standards are important in their organization. Ethics programs are put in place to affect how an employee would handle an ethical issue that would come about on the job. Employees are given training that will allow them to have a guideline on how to acknowledge and execute any ethical dilemmas that may arise.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Public Relations at the retail level products that were environmentally safe, sustainable commitment to the process of promoting the practice is known as a permanent market. Alternatively, in other words it is a better business, better relationships, and most importantly it is a practice of making a better life.

The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations that will be discussed are the wage and benefits standards and environmental issues. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price

Socially responsible marketing is a marketing philosophy where a business considers what is in the best interest of society in the present and long term (DeWitt & Dahlin, 2009). Corporate Social Responsibility (CSR) is not new to business or society at all. It is an area of business betterment that began decades ago. It all started with the turn of the 20th century when companies came under attack for being too powerful, which made customers feel uneasy. Industrialists like

CC’s corporate social responsibility strategy gives more priorities to the initiatives related to the ‘Doing Business’ stakeholder group. ‘Doing Business’ initiatives like ethics, regulatory compliance, quality of service and information security are given the highest importance as these have the highest potentials to impact CC’s success and sustainability. Environment initiatives like carbon emission and business travels have the least import in this firm’s CSR strategies.

Corporate social responsibility is an ambiguous topic to say the least. There has been a vast array of research conducted aimed at understanding why businesses use it, and its effects on consumers and brand equity. In the following section, I will highlight some of the main literature, and critically discuss some of the findings. There is however, a gap in research in terms of critically analysing the extent to which firms position themselves with CSR initiatives through the use of language and power. The purpose of my study is to analyse Starbucks’ corporate reports, searching for any dissonant discourse that may represent any distinct ideologies that help us to gain a deeper understanding as to how and why Starbucks

Corporate Social Responsibility are business practices which help not only the business flourish but also help society also flourish. Currently, Corporate Social Responsibility has been a very important topic and is in many companies today because of employees are focused on three things: people, planet and revenue (Taylor, 2015). Corporate Social Responsibility has many types and has a variety of tactics to reach the public. The main ones being Environment, Philanthropy and Ethical Labor Standards (Taylor, 2015). Companies such as Ben & Jerry’s and Starbucks have already been adding programs such as Save the Earth which helps adverse the effects of global warming. Business stake holders are people which have interest and somewhat have owner ship of a business and they too have a great deal in Corporate Social responsibility. Primary Stake Holders have interest in the business and how the organization performs and what kinds of actions a corporation takes to efficiently do good business. Secondary Stake Holders help indirectly by taking actions which making organization not make profit ( Saylor Organization, 2014)

Supply Chain Responsibility is or at least should be part of a company’s Corporate Social Responsibility (CSR) strategy. CSR is a strategy that managers use to monitor, maintain, and often times improve the environmental and social impacts of their companies as well as how they interact with all of their stakeholders not just the shareholders for which their operations effect. Managers should use their CSR plains to balance the expectations of their often competing stakeholders with their environmental, social, and economic goals. Some fundamental CSR concerns are stakeholder engagement, environmental impact, responsible sourcing of raw materials, standards and working condition of the labor force, social and gender equity as well as good governance and anti-corruption control. CSR approaches focus on what is called a Triple Bottom Line for measurable results. The three measures are profit which is the economic value that a company creates, social which is the how the company treats its labor force and the communities for which it operates in and environmental which is how the company is engaged in the creation and application of sustainable practices that produce reductions or eliminates environmental impacts.