Corporate Responsibility And Marketing Strategies

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Corporate Responsibility and Marketing Strategies Wanda Lassiter Strayer University BUS 508 July 19, 2015 Revised date: August 12, 2015 Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in the world. It stands for innovation in its technology, design and product experience. At the same time, like its peers and competitors in the consumer electronics industry, it faces tough issues around labor and human rights in its relationships…show more content…
According to Transparency International, and NGO that monitors and publicizes information on the transparency of corporate and political bodies, Apple ranks as the least transparent company amongst the most valuable multinational corporations in its Transparency in Corporation Reporting index. Many of Apple’s secretive practices involve its supplier’s. Campuses where Apple products are made are gated off and do not allow entry to the public. Security guards and local police are employed to prevent trespassing at these facilities. Factory workers are required to sign confidentiality agreement and live in dormitories within the factory campuses. This high level of secrecy makes it difficult for outsiders, including third-party whistleblowers to become aware of the conditions within Apples’ suppliers factories. If Apple is serious about becoming a socially responsible corporation, it must end its secretive practices that prevent the public from observing is business practices and the working conditions within its supplier’s factories. More public access to Apple and its suppliers’ facilities should be permitted. Terms within their confidentiality agreements should be
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