Corporate Responsibility And Marketing Strategies

1864 Words Aug 12th, 2015 8 Pages
Corporate Responsibility and Marketing
Wanda Lassiter
Strayer University BUS 508
July 19, 2015
Revised date: August 12, 2015

Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities
Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in the world. It stands for innovation in its technology, design and product experience. At the same time, like its peers and competitors in the consumer electronics industry, it faces tough issues around labor and human rights in its relationships with its suppliers. Apple has been a leader in the supplier responsibility space, but has learned that it is difficult if not impossible to achieve the same level of perfection on these issues as it does in its products. Apple (Internet 2011) claimed that social responsibility is fundamental to their way of doing business. Regarding suppliers, it said all of them are required to “provide safe working conditions”, “treat workers with dignity and respect” and “use environmentally and responsible manufacturing processes”. Apple said it would monitor the social responsibility performance of its supplier and terminate business with those who fails to meet Apple’s expectation consistently.
The Apple supplier code of conduct involves five…
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