Corporate Responsibility Essay - Activision Blizzard

Video games are enjoyable for people and have good benefits for children who use their multiple skills to play and interact with others. In many parts of the world, the common video game is often seen by parents as something that is wasting their child's time or “rotting their brain”. It is a popular misconception that video games are bad for children. What parents do not know is the positive things about video games. Video games have a positive impact on people and help them learn things for experiences to come. People often do not understand that violent video games are not harmful to people because video games allow people to release their anger, video games decrease crime in youth, and because they allow people to be creative and test their

Since video games have been introduced, video games have been accused of contributing too many atrocities, and acts of violence. News outlets paint video games as being a source of which some acts of violence happen. Yes, violent video games have become more popular, meanwhile becoming controversial, but still there exist no links between aggression and video games. The University of Bologna says that “owning videogames does not in fact seem to have negative effects on aggressive human behavior” (Koffler par.7). Meanwhile, news outlets keep on missing the point on how beneficial video games are. Video games do not contribute to violence, can be educational, and they can improve us in different ways.

Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.

In discussions of video games, one controversial issue has been whose responsibility it is to deal with the behavioral problems of children and teens who get influenced by the content in games. On one hand, the game industry argues that the responsibility should lie with whomever bought the game. On the other hand, others such as parents and Parental guidance agencies contend that their children’s bad behavior stems from games and that the video game industry should regulate the content to protect children from negative influences within the game. Others even maintain that video games promote violent crimes. My own view is that it depends on the person playing the game because certain people can be more influential than others, especially children. I also believe that it is the responsibility of the buyer to know the game that they or their children are playing and to take responsibility for the things that happens within their own household.

Every company has a responsibility to support the society it serves. This indicates that a company that wishes to truly thrive in a market should not just follow the business and consumer laws of the country but take an active interest in the community that it serves in each country. Today’s global market is led by companies that concern themselves with the sustainability of the company and its products, as well as the continual improvement of the

I believe parents should play the game first if it is M rated to see if the parent thinks it is appropriate for the child. There was a Supreme Court case in 2005, Schwarzenegger V.s. Entertainment Merchants Association. California passed a law banning the sale of violent video games to minors. The Supreme Court ruled it as unconstitutional under the First Amendment.

One of the roles of the rating systems were to control the amount of sexual content, rate the games based on the content that was in the game, and to state it in the advertising and the game box. Even with all the commotion over the mature games, most parents do not allow their children to play. A graph compiled with information form the ESRB site from a survey they gave parents shows the differences in how often parents allow their children to play mature games.

While the movie industry has powerful rating boards such as the Motion Picture Association of America (MPAA) that regulate and censor an offensive product, the video game industry does not have a respectable, official rating board. Instead, the videogame industry has the Entertainment Software Rating Board (ESRB), which is a non-profit, self-regulatory body that was created in 1994 by the Entertainment Software Association. The ESRB esteems itself as the vanguard of providing “concise and objective information about the content in video games and apps so consumers, especially parents, can make informed choices (ESRB).” To provide guidance about age-appropriateness and content, the

Video Games. Children spend countless hours each day playing games such as mortal Kombat and Call of Duty. Whether you agree with them or not, it's hard to deny that they have become part of our daily life's. This all started back with SNES with games such as Super Mario Bros and Donkey Kong. I have to add that these are not the first but are the most recognisable games. However, since they’ve been around they have also been the subject of scrutiny in the media due to violence, adult themes and racial slurs. Today, I will discussing both sides of the argument.

The examination of Blizzard Entertainment’s two best-selling role-playing games, World of Warcraft and Diablo III, helped to identify the main ingredient for success in the digital game industry. World of Warcraft, a massive multiplayer online role-playing game, has that exceed a profit of one billion dollars (Tassi). Diablo III, a popular action role-playing video game, has sold 20 million copies and earnings that total $658 (“Diablo III”). When comparing these two video games by total profits, it is obvious that Blizzard Entertainment has made more money from World of Warcraft. Being more than ten years old, WoW has managed to rank in the best-selling MMORP and in the top selling subscription titles. Although the same company produces these games, the WoW team has implemented measures that the Diablo III team has avoided. Evidence from a growing number of studies demonstrates that World of Warcraft respects cultural values, such as race and class, and adheres to social responsibility standards. As was previously stated, the game’s mythical characters avoid the ideologies of race and class present in the society. WoW also is socially responsible because it addresses stakeholders’ concerns about the effects of video game overuse by displaying a warning message on its loading screen. While Diablo III respects the cultural value of class, it does not respect the value of race and it does not respect consumers’ concerns about overuse. Therefore, there is a lack of respect for cultural values and social responsibility in Diablo III. Overall, World of Warcraft is one of the chart-topping role-playing games in the video gaming industry because it respects cultural values and obeys social responsibility. This research has proved that these two components are responsible for victory in the industry, but one of these

Millions of Activision Blizzard, Inc. (NASDAQ:ATVI) fans have already rushed to purchase the much-anticipated Destiny 2 video game. Glitches from the original Destiny have been fixed, the storyline has become more coherent, and while no hard data is available yet, the initial reaction has been mostly positive. Currently, the only issue fans are having with the new game is the changes made to “shaders.”

In the 90’s there was even enough media attention to video game violence that the United States Congress had a hearing on issuing age appropriate labels, much like in movies, to video games to warn parents of the contents of a game. Each of these matters have only helped further tarnish the reputation of video games, and draw worse misconceptions about them.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

This is essay will focus on analyzing how corporate social responsibility (CSR) influences the investor relations of a corporation and whether it is good for the society, using Gasland and FrackNation as examples. In the contemporary society, CSR sounds like a commendatory term for the society. Over decades, it seems like that both the public and the media are trying to encourage corporations to behave more responsibly, and corporations are gradually becoming more socially aware in the contemporary society because they know they cannot afford the consequence of ignoring it. (Bernstein, 2009:606) However, CSR is not always beneficial. One of the major practices of public relations is investor relations, because the concerns of a corporation’s investors can directly relate to its welfare. When the corporations paid more attention on CSR, their investors will inevitably somehow feel ignored. As a public which has real material input to the corporations, investors are seeking for future returns, they want to be treated specially by the corporations that they invest. Also, value too much about CSR can make corporations become the victim of being morally hijacked, which may harm both a corporation’s financial success and the whole society’s harmony.

Sony Corporation’s is one of the world’s largest corporations. Sony was founded in 1946 with its headquarter in Japan. It produces a variety of products, such as consumer’s devices, gaming, and communication devices. Its invention of the portable tape recorder was the break that the company needed in order to grow and enter other markets. (Corporate Info, 2015). Corporation’s main purpose is to achieve the highest profit and to satisfy the stakeholder involved (Krishnan, 2011). This encapsulated in the concept of corporate social responsibility (CSR). In this regard, it is important to examine Sony Corporation in terms of its adaptation and implementation of their social performance. Traditional business models have allowed companies to grow and expand since the focus is on the good of the businesses to the exclusion of everything else. This selfish regard for other stakeholders have taken its toll on people and the environment, hence, the call for greater responsibility and accountability from corporations, especially those that operate in many parts of the world (Seong-Tae and Lee Sang-Yoon, 2012). In line with this, this essay will examine Sony’s Social performance regarding to the environment, employment and human right issues, and the impact on company stakeholders and society. The stakeholder in this paper will be the shareholder, consumers and the employees in whom they share their business with.