Corporate Responsibility and Marketing Strategies

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Corporate Responsibility and Marketing Strategies
Wanda Joyce McGhee Dr. Malinda Swigart
Business 508
July 13, 2014
Corporate Responsibility and Marketing Strategies
There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinary in other respects be missing in action on corporate social responsibility? Apple’s Supplier Responsibility Report reveals that the company is taking action to stop unethical practices among its suppliers. These have included use of
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Apple conducted 33 specialized audits at facilities employing migrant workers who may be at risk for unfair treatment. Apple required suppliers to reimburse US$3.9 million in excess foreign contract worker fees, it was confirmed, in January, 2014 that all active third-party auditors verified identified tantalum smelters in Apple’s supply chain as conflict-free (Forbs, 2014).
Apple’s position on climate change is also a work in progress. Apple is working to improve its position in the world on climate change. Apple says it wants to leave the world better than they found it. Apple strives to create products that are the best they can be in every way. Products that is beautiful, easy to use and powerful. Apples passion for innovation goes into to how Apple thinks about its social responsibility of being environmentally responsible. Apple works tireless on reducing its impact on climate change by finding ways to use greener materials, and conserve the resources we all need to thrive.
The Impact of Publications of Ethics and Social Responsibility on Apples Reputation
Apple’s reputation was challenged by the impact of the publications of ethics and social responsibility violations made by suppliers. Like every company, Apple faces five types of external pressures that influence its strategies and operational policies: customer loyalty; industry best practices;
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