Corporate Social Responsability, New Balance

1449 Words Jul 15th, 2018 6 Pages
Introduction New Balance is privately owned company, which is the second largest footwear manufacture in the United States and the fourth largest footwear manufacture in the world with annual sales in 2008 of $1.61 billion (Veleva, 2010). Although New Balance owners did not have an official Corporate Social Responsibility policy there was a strong culture of “Doing the right thing” (Veleva, 2010). New Balance owners along with company leadership did realize that New Balance needed to engage in the next step, which was to develop a strong Corporate Social Responsibility. To do this New Balance promoted their senior corporate communications officer to the social responsibility manager. In addition, New Balance hired a firm outside the …show more content…
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