Corporate Social Responsibility : A Growing Community Service Initiative Within Professional Sports

Anyone who has been involved in an organized sport, whether it is backyard football or a high school sports team, knows that these sports all have organizations that are responsible for setting rules, determining conditions of play, and penalizing individuals who infringe the rules. Some of the organizations like the National Football league and the MLB are familiar to most people, the rules they follow are not generally understood by anyone who is not closely associated with the sport. Most fans and sport critics assume that what is happening inside these organizations are of little concern to them. However, this is not the case. In the MLB, the New York Yankees spend an excessive amount of money every year to obtain big name players. A

March Madness collegiate basketball tournament, hosted by the National Collegiate Athletic Association’s (NCAA) tournament, generated “7.5 billion dollars in revenue over the past decade,” through advertising alone (Chupka, 2016). Currently, this year 's 2016 March Madness tournament is projected to make over “1 billion dollars” (Chupka, 2016). The NCAA is counting the cash, lots of it,” stated financial analyst Kevin Chupka. Does this solicit the view that the NCAA is a money-hungry organization? Through extensive research as a group, we will be collectively addressing the intrinsically paternalistic view that the NCAA has portrayed to all athletes and spectators alike. We will be focusing on the origin of the organization, motivation for implementation, specific divisional separation, financial asset allocation analysis, and the social stratification of the National Collegiate Athletic Association.

The NBA received an A+ for racial hiring practices and a B+ for gender hiring practices with scores of 97.4 points (up from 96.4) and 88 points (up from 86.5), respectively. The overall grade was an A with 92.7 points, up from 90.9 in the 2014 race and gender report card (NBA, 2014). Using empirical evidence one would suggest that the National Basketball Association is not a diverse sport, and is dominated by African American Diversity in basketball. Well NBA is more diverse then you think, and the culture inspires that diversity. The NBA’s career opportunity’s Diversity & Inclusion statement mentions that “Basketball is a sport that transcends culture, race, language, gender and socio-economic levels, and one in which anyone, anywhere can learn, enjoy and play” (NBA, 2016). The statement is inclusive to all whether you want to watch, work, or play the game. The inclusive work culture results in productivity and recruiting a diverse workplace. Self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. The power in Demography: Women 's social constructions of gender identity at work (Ely, 1995) also exhibit that as the percent of women in organization increases, women will be better off in the inclusion organization. This same study can be applied to other minority groups in an organization. The revenue of the NBA for the

Large cities like Detroit, Philadelphia, or Atlanta attract inhabitants and tourists for a variety of different reasons. Millennials who are moving to cities are looking for stable job markets, quality housing options, strong and safe city communities, but central to their search is a sense of pride in the city. Cities are able to boast their pride through many opportunities, but the largest and most recurring opportunity happens to be professional sports. Without making a sweeping generalization, most millennials have participated in sports at some stage of their life. This participation gives understanding to the competitiveness of the sports and representation that the professional teams have for the city. This understanding creates an interest

When it comes to the world of sports, all sports, many topics come into debate when discussing the day to day issues facing athletes and their chosen careers. Many concerns with athletes are usually two sided and are black and white arguments without much gray area in between. Most of these issues with sport revolve around the athletes who play them. Such problems that sports spectators argue about are the leagues and athletes choices and if they are beneficiary to the sport that they consume. Many athletes of all levels make great sacrifices for the sport that they play,

Professional sports have been a passing time in our generation and more importantly a business. Over the years sports have gained millions of viewers and fans. Sports arenas and stadiums seats have been sold as a result millions of dollars have been made through professional sports. Before social media and mass media shined light to life as a professional athlete, we were unaware of exactly what went on behind the curtains between the athletes and the organization that they played for. Despite the fact that athletes can earn a lot of money at the highest level, they also experience bad work conditions, dissatisfied with how they are treated, unreasonable pay and benefits, and the organization not being interested in their well being.

There are a number of career opportunities within the world of sports and it is my aspiration to change the world one person at a time. I will continue to assess not only the needs in the organization I am a part of but the current benefits, and recent issues that I have seen especially in the perspective as a league director. In this paper, I will continue to examine my strategic plan to not only become a successful Sports League Director but to also share some improvements I proposed to my director and staff and the outcome thereafter. I will also discuss a few ethical issues and dilemmas in having a sports league organization that I have already noticed and might face myself in the future.

Wealthy sports owners aren't entitled to all of the profits. They're required share revenue with they're players. Often times a large portion of the revenue comes from one stream. Sports fashion merchandise. The ** made ___ last year. That's only one team imagine how much revenue a league could generate. Profits that high are destined to spawn wealth and conflict. Thanks to the magnification of sports gaming and the internet the balance is even more

This paper explores the history of the relationship of National Basketball Association and National Basketball Players Association.

The masses didn’t respond quite positively to what Phil Knight has done for the University of Oregon. Some people believe that what Knight had done destroyed the spirit of sports and it reflected negatively on Nike. It is not Nike that empowered the athletes; it’s money. The project that Phil Knight took on is not a personal endeavor; he actually used his CEO title to entice other people to donate as well. As the Oregon student athletes become more privileged and have access to the most luxurious facilities (Bishop, 2013), more people think that Nike has brought unfairness to the sports. Other people believe that these athletes are being exploited for Nike’s marketing schemes and Knight has used his donation to sway the affairs of the university in his favor (Sharp, 2011). Also, when Knight wants to make a donation, he asks for the access of the land, which cuts off the public bidding process, makes the system somewhat corrupt. Regardless of Knight’s intent, his

The National Basketball Association (NBA) has transformed over the many of years as an organization and a brand, into a multibillion-dollar business that draws thousands and thousands of fans to each and every game. Many contributing factors have made the NBA what it is today, but the main cause of this gain in interest is the ultimate rivalry between two remarkable players, Earvin “Magic” Johnson and Larry “the Legend” Bird. The battling rivalry amongst these individuals is comparable to the feud of Coca Cola and Pepsi, or, Star Wars and Star Trek. During the era of modern television, and the still and ever present racial bigotry, Magic Johnson and Larry Bird helped redefine the game of basketball and popularity of the NBA with their

I would say yes they should become more involved in sustainability. As many will view this is a positive move that many fans revel in because they want to preserve and protect the environment. Furthermore, when they see the sport or business they enjoy going in that direction they are more apt to continue to be loyal and support it. NASCAR being the type of sport it is and utilizing much pollution to the environment further increases the need for the sport to become environmentally aware and adopt some new methods in which to promote sustainability within the sport. In addition, this will further prove to its fans that they are concerned for the fans safety and wellbeing as well as the environment in which we live.

This is particularly important for a company like Nike, which is facing significant pressures from consumers and stakeholders to show high levels of corporate responsibility, whilst also under significant market pressure to be cost competitive and to ensure that it can still compete in difficult economic conditions. It is expected that the mainstream CSR and business ethics theories will not be directly applicable to Nike due to its specific and high profile market position, and if this is the case then the research will make a significant contribution to the literature in this area.

What stimulated the engagement of NIKE Corporate Social Responsibility? What change did this make in the company’s attitudes and actions?

Professional sports in which athletes receive compensation for their athletic talent and abilities, is often only associated with the entertainment industry. One can watch a sporting event on TV or pay to go to the arena or stadium to watch the competition live. Outside of watching and participating in a sport, professional leagues are businesses, concerned about making a profit from their fan base. It is seldom that one would associate a professional athletic club with philanthropy. According to Webster’s College Dictionary, the definition of philanthropy is an “altruistic concern for human beings especially as manifested by donations of money, property, or work to needy persons or to institutions advancing human welfare” (Webster’s). In a business concerned with its bottom line, donating money for a humanitarian cause would seem like a seldom seem practice. The Barcelona Football Club, however, has proven throughout the years that giving back to the community is what helps them adhere to their team motto “mes que un club” or Catalan for “more than a club”.