Corporate Social Responsibility And Csr

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Even though customers are a major key to success of any business, limiting CSR practices to an external group of stakeholder is insufficient. From the customers’ side, the focus is “on the corporate brand and its societal relationships with external constituencies.” (Lacey, Hensel 316). It is undeniable that implementation of CSR can attract the customers and lead them to be a significant are source of a financial gain. That is because CSR changes the way consumers behave in the market and alter their beliefs toward the company standards.” (Lacey, Hensel 316). Nevertheless, extensive focus on the social gains may cause the business to suffer financially. If that happened, the case is considered to be a failure of executing CSR. Again, this is a result of shifting all the business gears to benefit a sole group the stakeholders.

This recent reality, combined with globalization, is forcing companies to forge new kinds of relationships with buyers and countries. The financial valuation of companies are taking ever greater account of intangible elements, such as brands, patents and the company’s general image, with companies being bound to take account of these things in an effort to satisfy their shareholders. Environmental protection has become a highly motivating factor, and companies are being pressed to identify stakeholders with whom to team up. With brand value and reputation increasingly being seen as one of a company’s most valuable assets, CSR is now seen as building loyalty and trust amongst shareholders, employees and customers ( Tssa, (n.d.)).

The popularity of CSR has grown substantially in the last couple of decades. Many people may have grown skeptical of business in the wake of corporate scandals such as Enron, Tyco, and WorldCom followed by the sub-prime mortgage market, which have all gained large amounts of negative publicity. Stakeholders are more aware of the performance of companies along a broader set of metrics that portray the company’s operations in a more comprehensive manner that provides information about social performances and environmental performances. Much of the concept of corporate sustainability is rooted in the notion of sustainable development with can be defined as the ability to meet the needs of the current population without compromising the ability of future generations to

Although it is still contested whether organization have a social responsibility beyond making profit, but there seems to be increasing internal and external pressures on companies to satisfy wider societal goals (Aguilera et al, 2007). It is long understood that a strong company reputation and imagine is a significant factor that determine the success or failure of organizations, however CSR has only just recently been acknowledges as an important factor that contributes to corporate reputation. A strong corporate reputation no doubt contributes to competitive advantage but stakeholders are being skeptical about firms intentions in engaging in CSR activities, some might perceive it as a worthy cause while other are beginning to wonder whether the CSR is genuinely altruistic or is it just another marketing ploy for companies own self-interest (Arendt and brettel, 2010).

In a recent time companies are giving more attention to develop a CSR (Corporate Social Responsibility) and mainly their core values. Core values are used in marketing strategies (Berry, 1999) also in customer-retention management in order to create distinctive, long-lasting relationships with customers (Prahald and Ramaswamy, 2004; Normann, 2001) and stakeholders (Pruzan, 1998; Post et a, 2002). The interaction with a stakeholder and concerns a business operation use to understood CSR as the voluntary integration of environmental and social, but it has failed to discuss and analyse CSR explicitly from the perspective of stakeholders (Andriof et al,2002; Post et al,2002).

The idea of a perfectly clear and all-encompassing definition of corporate social responsibility (CSR) has been much deliberated and remains controversial. The research of Marrewijk (2013, p.95) elaborated on the significance of this ongoing debate among academics, consultants and corporate executives which results in creating, supporting and criticising of different concepts. This essay will illuminate CSR principles, consider different definitions and concepts and relate it to my definition. Furthermore, it supports the argument of companies’ interest in CSR only for profit maximisation.

Therefore, corporate’ activities have strong influences to the stakeholders. Hildebrand,D,et,al (2011) argued that under a specific but identifiable situation, a company’s CSR actions are able to satisfy stakeholders’ higher-order and self-related demand, meanwhile enabling the stakeholders to identify with the company. On the other hand, Piercy, N. and Lane, N.(2009) indicated that CSR seems to be the most efficient way for the corporate marketing efforts of most firms. It may enable the stakeholders to be loyal even life-long customers of the companies.

Through the implementation of CSR, to create social and environmental benefits, from improving operational effectiveness, companies ultimately hope whilst increasing their opportunities to also increase their profits. If companies make known to their consumers of their enhanced operation of the social and environment areas from the introduction of CSR this can increase their profits. Consumers prefer to use companies that think about the environment. More and more people are becoming aware of the environment

The concept of CSR (corporate social responsibility), has been around for many years, it has continued to grow in significance and importance. Moreover, there has been a public debate and commentary on the same subject. For instance, (International Journal of Corporate Social Responsibility) argues that CSR has had social-political influence i.e. the political regime, culture and legal systems of many countries around the globe. More companies around the globe in are engaging themselves in CSR activities, as a result, providing more information on social and environmental issues to the mass. According to (Burritt and Schaltegger, 2010; Gurvitish and Sidorova, 2012), in the past, research that considers both CSR reporting and activity has

Corporate Social Responsibility (CSR) is the intention of the companies to do the right things and act in certain ways that are good for the company, society and environment. CSR was accelerated in 1970 (Archie B, 2006) and took into account since there was a concern between the increased population and scarce resources. It was established in order to ensure that the global development is sustainable. There are three fundamental aspects of sustainability, economic progress, communities’ relationships and environmental protection. This essay will report the managerial skills, leadership style and management practises in leading and managing an organisation to promote better and greener environment. Considerable research has been undertaken on Toyota Motors Corporation.

This impressed a lot of their clients such as Dell. Dell extended the contract of printer cartridge recycling with IM due to IM’s CSR promises. As a result, IM’s revenues in 2011 has grown beyond 100% compared to the previous year Similarly to IM, Ford Pinto was winning customers surprisingly as the car performance was much better than the consumers predicted. The sales of Ford’s subcompact in 1971 nearly reached 18 percent of entire import sales (Hamilton, 2010). In contrary, it cannot be denied that companies need to pay large amount of money on environmental programme and employee trainings due to CSR. For instance, Ford Pinto produced the new vehicle very economically since it desires to improve its market position by selling cheaper cars. Nonetheless, selling these new vehicles has a significant risk as it is unsafe for customers. Ford can alter the cars’ design to reduce risk but it would cost an extra US$11 per car. They conducted a cost-benefits analysis and decided not to change. Eventually, their reputation suffered badly (Shaw, 1991; Nutt, 2002). In contrast with Ford, IM increased their reputation and had a good public relations through CSR (Edwards, 2011). These examples demonstrate businesses are faced with the dilemma of equalizing social and corporate aims because of the climbing social interest in CSR. Companies want to earn maximum profit to satisfy shareholders, whereas the community expect firms should have an ethical obligation. Thus CSR embraces

Corporate Social Responsibility (CSR) has become imperative on business convention nowadays. “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” (Holme and Watts, 2000). The term CSR was appeared in the 1950s, but until 1989, Ben and Jerry’s was the first company which truly publish a social responsibility report (Coles, 2012). In recent years, numerous organizations evaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter & Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. Some businesses are struggling to balance corporate and social aims due to the growing societal attention in CSR. This essay will compare and contrast arguments in favour of and against CSR from the perspective of firms.

The aim of this paper is to highlight the impact that Corporate Social Responsibility (CSR) has on company performance and profitability. It will also assess the role of CSR in business activities and in general the theoretical foundations as well as Corporate Citizenship. Furthermore this paper will assess the notion that implementing CSR activities positively affects the image of the organization and can thus boost consumers’ attention and commitment to the organization, which leads to better financial performance for the firm.

Consumer oriented CSR also involve intangible attributes, such as reputation. Having a strong reputation has been linked to attracting more customers, retaining and motivating employees, gaining favour with analysts and the media amongst many more reasons (Bhattacharya and Sen 2004). CSR has come to matter in building a reputation for corporations. The Reputation Institute ranks the world’s most reputable companies based on the RepTrak® system. RepTrak® analyses seven dimensions of corporate reputation: Citizenship, Innovation, Governance, Workplace, Leadership, Products/Services and Financial Performance (Reputation Institute 2013). Of which, three of these dimensions (citizenship, governance and workplace) fall into the CSR category, and analysis has shown that “42% of how people feel about a firm is based on their perceptions of the a firm’s CSR practices” (Smith 2012, para. 6). The Body Shop, Patagonia and Ben & Jerry’s