Corporate Social Responsibility And Sustainability

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Introduction
This article is study of Corporate Social Responsibility (CSR) and sustainability. It mainly speaks about the origin and the operations of CSR programs in the United States of America from the 1980’s.
One of the most dominating concepts of business reporting is Corporate Social Responsibility. It has become mandatory for every business to include a policy with regards to CSR and produce a detailed report with regards to its activities. CSR can be defined as the relationship between a corporate company and the society in which the company operates. The concept of CSR became famous during the late 1960’s and since then it has helped corporations to sustain itself in the market.
CSR plays a very important role in the sustainability of every department in the corporation including marketing and management. Corporations are very particular in maintaining a sustainable corporate socially responsible environment. While marketing a product they make sure that they endorse it in the right way as it is the responsibility of the company to provide the right facts of the product to the society. In the same manner with regards to Management corporations make sure that they are socially responsible.
Three Principles put together can help us understand CSR in a much better way.
 Sustainability: Sustainability shows how actions taken in the present affect the future. Marketing a product would affect the consumption of the product in the future, also in the field of
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