Corporate Social Responsibility And Sustainability Essay

The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.

1. Mission and Vision Statement – Mission is a written declaration of the purpose of an organization and Vision is that business will accomplish in future years.

The mission defines the organization’s purpose, values, and core goals, providing the framework for all other plans. It is simple, vivid and compelling so that the employees from the janitor to the CEO, from the customers to investors can easily understand.

Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.

Most organization have develop an element called a mission statement. A mission statement describes and helps focus the attention of organizational members and external constituents on the organization's core purpose. This is use in the criminal justice and security agency use mission statement for the success of the organization and better serve the community or businesses that they have agree to serve and protect.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

They must express objectives that can be tested -- there has to be some way to determine whether or not an organization is meeting its goals.

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).

On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).

This is essay will focus on analyzing how corporate social responsibility (CSR) influences the investor relations of a corporation and whether it is good for the society, using Gasland and FrackNation as examples. In the contemporary society, CSR sounds like a commendatory term for the society. Over decades, it seems like that both the public and the media are trying to encourage corporations to behave more responsibly, and corporations are gradually becoming more socially aware in the contemporary society because they know they cannot afford the consequence of ignoring it. (Bernstein, 2009:606) However, CSR is not always beneficial. One of the major practices of public relations is investor relations, because the concerns of a corporation’s investors can directly relate to its welfare. When the corporations paid more attention on CSR, their investors will inevitably somehow feel ignored. As a public which has real material input to the corporations, investors are seeking for future returns, they want to be treated specially by the corporations that they invest. Also, value too much about CSR can make corporations become the victim of being morally hijacked, which may harm both a corporation’s financial success and the whole society’s harmony.

The mission of a company is considered to be its purpose. Basically, it should include what you will provide, who you will serve and also highlight your key attributes that should distinguish your organization from your competitors. There are no specific rules to develop a mission statement, what really matters is that should be a reflection and a helpful synopsis of the organization as well as it should speak to your stakeholders. Some characteristics that makes a mission statement successful is when it is succinct and can be printed in the back of a business card, when it is memorable and unique. Lastly it ought to be realistic and current, for instance, the mission should be a description of the present and not the future as well as it can not change constantly, in this case, when the firm changes its priorities, it is necessary to think if the new directions will affect its mission.

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..