Corporate Social Responsibility And Sustainable Development Model For Corporates

2862 Words12 Pages
National Conference on Corporate Social Responsibility in Vels University on 12th, 13th Feb 2015

Author/Research scholar: M.Manikandan(UP13G9560003),Co-Author: A.Vanmathi (UP13G9560004). Page 1

Corporate Social Responsibilities and Sustainable development Model for Corporates
Author/Research scholar: M. Manikandan(UP13G9560003), maximamani@aim.com,Vels University-Chennai.
Co-Author/Research scholar: A.Vanmathi (UP13G9560004),vanmathianbananthan@yahoo.com,Vels University, Chennai. Guide :Dr.N.Thangavel. M.B.A., M.Com, PGDMM., Ph.D., D.Lit, Principal, JEPPIAAR ENGINEERING College Chennai, thangavelraj @gmail.com.

Abstract:Corporate Social Responsibility (hereafter CSR) is essence in nowadays business since the business is facing new
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This Model methodology is based on a Plan-Do-Check-Act management cycle; it combines the five elements: among these elements four of them analytical and one is action orientated elements, which are Model Profile, Model Vision, Model Analysis and Model Management and Model Report. This research would bring the conclusions as a Model result report along with a communication plan which would help the corporates/companies to improve their performance and achievement internally and externally to maintain the corporate social responsibilities.
Key words: Corporate Social Responsibility, sustainability performance, fluctuated economy, competitiveness. National Conference on Corporate Social Responsibility in Vels University on 12th, 13th Feb 2015
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