Corporate Social Responsibility : Bank Of America

1776 WordsApr 8, 20158 Pages
Since 1998, Bank of America has become one of the most successful financial institutions in the industry. With the mission to “make financial lives better, through the power of every connection”, Bank of America has operated its business align with its purpose. While assisting its clients understand their money, the company also put on a lot of effort on helping the communities by executing Corporate Social Responsibility (CSR). It is undeniable that the company has successfully addressed many critical problems in the environmental, social and economics arenas, as it continually receive awards and recognitions for its CSR efforts. One of the highlights in CSR programs is its $50 billion commitment to address climate change by changing its internal policies. However, there were some critics on how the company continues to lead investments in coal, which is one of the biggest threats to public health and climate stability. After studying the company’s current coal policy, I realized that there is room for improvement in environmental responsibility endeavors. Therefore, I would like to make some recommendations on how to strengthen the company’s coal policy in order to gain a higher degree of consumer respect as well as help clients meet their own sustainability objectives. In this letter, I will discuss the current environmental sustainability project, specifically its coal policy, its strengths and weaknesses, and the areas that can be improved. With numerous
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