Corporate Social Responsibility ( Csr )

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(save link) ABR Literature Review (revised)

Corporate Social Responsibility (CSR) has many facets and they are perceived and enforced very differently in different places. The concept of it is believed to be first discovered by the western culture. However some of the studies in Asian business patterns suggest that different cultures also have the concept of CSR putting in a different angle and norms in execution and standards of it. It is also discovered that the CSR schemes have different performance and relevance on affective the company’s brand image. The studies are scattered and examined the matter in different aspects and different industries’ case. There seem no particular patterns
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Frynas points out that 'business practices based on moral principles were advocated by the Indian statesman and philosopher Kautilya in the 4th century BC ' (Frynas, 2006, p. 17). Also, Visser and McIntosh (1998) draw our attention to the long-held and ethical condemnation of usurious and unscrupulous business practices in developing countries that practice Hinduism, Buddhism, Islam and even Christianity.

Conflicting findings and possible conditions mentioned for CSR’s impact on improving brand image
However, the theory that CSR practices appeals to customers on brand image is not always works the same way as different cases are examined. According to Beckmann’s quotes on the previous findings on how customers respond and view the CSR practices, it is discovered that the ways of practicing and promoting CSR practices of the company leads to different impressions of customers on the impression on the brand or product. The reaction and reason varies on different factors such as purchasing habits, cultural backgrounds, ways of interpreting the action on the effect of the products, etc. There are even some of the essays finds out that the impact of CSR might not be significant in certain conditions regarding to an industry of a particular place. Some of them also suggests that the trade-off for the CSR practice of the
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