Corporate Social Responsibility In The Walt Disney Company

Every day businesses are faced with making decisions that can have far reaching effects within their organization and the communities in which their business are based. Company Q is one of these businesses. Recent decisions made within this company have demonstrated a trend that would suggest Company Q has a negative attitude toward social responsibility. This attitude can be evidenced by the closing of two stores in high-crime rate areas because they were consistently losing money, offering minimal amounts of health-conscious and organic foods despite high demand, and declining donations of day-old products rather than donating these items to the local area’s food bank due to concerns of fraud and stealing by employees.

The employees and their work are an essential part of the success of any corporation. It is important that rules are enforced in order to conduct business in both an ethical and responsible manner. At Walt Disney and Company, there are policies in place in order to protect employees and the conditions in which they work, and instruct employees on how to effectively do their job. On Disney’s official website, it is stated, “At The Walt Disney Company, our employees and cast members make the magic happen. We thrive to create an optimal employee experience while meeting our business needs (Human).” Disney strongly believes their culture and values reflect their commitment and responsibility to the people of their company. In order for employees to work according to business standards, they must be treated in a respectful manner. It is stated on their official website, “It is the policy of The Walt Disney company to prove equal opportunity for all employees and applicants for employment without regards to race, religion, color, sex, sexual orientation, gender identity, national origin, age, marital status, covered veteran status, mental or physical ability, pregancy or any other basis prohibited by state or federal law.” (Business)

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Growing up in a family that loves Disneyland, I have had many opportunities to visit Disney parks and watch Disney movies and television shows. My childhood was filled with fairy dust and Mickey Mouse ears. As I got older I learned that the Walt Disney company not only provides fun entertainment, but it also spends large amounts of money to make the lives of others better through Corporate Social Responsibility (CSR). The benefits of Corporate Social Responsibility outweigh the costs. Corporations spend millions of dollars a year on CSR, but receive greater benefits that make the costs of CSR worth it. Corporate Social Responsibility improves companies’ reputation as well as increases total sales and income. When companies incorporate CSR they have better employee and consumer ratings. CSR improves the life and quality of customers as well as the community, which makes for a long-lasting business. The Walt Disney Company is a corporation that focuses strongly on incorporating CSR into their business and making the world a better place. Corporate social responsibility not only profits the company, but it also benefits the organizations they are helping, such as the community, the environment, the economy, employees, customers and the world.

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth.

When an organization partakes in “proactive behavior…for the benefit of society,” it is deemed as socially responsible (P. 155). However, prior to labeling a organization as socially responsible, it is important that we first identify what specific elements of proactive behavior constitute a socially responsible business. To begin, for an organization to be considered socially responsible on the highest level, it must take a proactive approach to doing business. This is defined as “[taking a] approach to social responsibility in which an organization goes beyond industry norms to solve and prevent problems” (P.155). In addition, it is standard for a socially responsible organization to incorporate a larger scope of stakeholders, to include external stakeholders, in their business decisions to create positive externalities, and mitigate negative ones, to benefit society as a whole.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

Although not all companies are successful at truly embodying what it means to be green, even companies that have been synonymous for contributing pollutants and greenhouse gasses spend millions trying to convince stakeholders that they do. It’s often these last two dimensions of CSR—social and environmental, that either embroil a corporation in controversy or allow it to serve as an exemplar in good ethical business practices.

Based on the movie “A Christmas Carol 2009”, issue that we found that relevant to the business ethic is the corporate social irresponsibility (CSI). Corporate social irresponsibility (CSI) refers to the dark side, as it investigates the wrongful and damaging business decisions that managers might take. Corporate social irresponsibility to concepts such as corporate culpability and undesirability and irresponsibility, in its various forms such as corruption, bribery, environmental degradation, and social injustice, is most frequently found in poorer regions, those with fewer social resources or educational opportunities (Sanchez‐Runde et al., 2013, p. 690). Because of corporate social irresponsibility, the business performance decline, customer dissatisfaction and low profitability will be happen.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Another reason for the success of the Disney company was the commitment to being socially responsible. When companies are socially responsible, they understand that there is much more at stake than just what they want or need (Moussa, 2011). Companies have a responsibility to their workers, their community, and their planet. For too long, many companies ignored this. When companies started to change and become more responsible, it

The Walt Disney Company's corporate social responsibility (CSR) program focuses on two key stakeholders, found outside of and within the company: the communities it serves through its programs and its employees, respectively. Consistent with its branding and image as a "family" company, Disney has emulated its image by not only focusing on communities that are also its target audiences, but also to its employees who make it possible for Disney operations to run smoothly. This review of Disney's CSR program or "social contract" will focus on its employee welfare and development programs.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Let’s step back and look at the business itself, corporations are practically a legal person. Therefore they have social responsibilities. We call this CSR (Corporate Social Responsibility). “CSR is good for the planet and good for people. Employees whose personal values fit with the organization’s CSR mission are often more satisfied. (Stephens 2016)”. There are so many things a business can do to improve their public reputation through CSR. “We are committed to offering high-quality, ethically purchased and responsibly produced products (corporate)”. Starbucks a world famous coffee shop is always using their CSR as way to promote business. They pride themselves on using the finest coffees, from the most ethically sourced regions. This is a great marketing strategy. It also improves employee job satisfaction! CSR is such a great thing more businesses should really look into. Buyers in the market are now becoming more conciensous of where