Corporate Social Responsibility: Michelin Tires Case Analysis

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

There are conflicting expectations of the nature of a company’s responsibilities to society. However, those companies that undertake what may be termed ‘Corporate Social Responsibility’ must decide; what are the actual social responsibilities of these companies? I will present a possible paradigm. Also, I will look at the benefit to the business that employs proper management as compared the business with poor management. This research paper describes my view of corporate social responsibility and compares the social responsibilities of Delta Air Lines and Spirit

Over the past decades creating corporate social responsibility has become very important to companies in order to compete in their industries. It has become obvious to the public that corporations have so much power in society; so corporations efforts to improve society has become a necessity to many consumers. Corporate social responsibility is defined in our textbook as, “a business concern for society’s welfare”(Lamb, Hair, McDaniel 2017). When taking a look at Proctor and Gamble and Unilever’s goals to create stronger corporate social responsibility in society I have identified a few major similarities and differences.

Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate Social Responsibility (C.S.R.) is a theory practiced in the business sphere since fifty years. It refers to the duty of business organizations to adopt certain activities that will benefit the society in some way. Charity, health-awareness campaigns are few examples that a business undertakes to fulfil its objectives of C.S.R. According to this ideal, it is important for various corporations today to undertake such social activities, apart from merely focusing on their objective of profit maximization. But, is it an obligation that is most important than other objectives of business? This thought further leads us to another significant question – In contemporary settings, should corporations be guided by the concept of C.S.R.?

In other words, these socially responsible companies will evaluate not only the short and long term economic outcomes of their present decisions but also the long-term environmental and societal outcomes of their current actions. This thus leads to the triple bottom line approach of reporting environmental, social, and economic performance. In addition, Wilson from the Ivey Business Journal argues about corporate social responsibility or the CSR. The CSR has been around longer than the term and implication of “sustainable development” but has similar guidelines. From about 1953 the on, the main debate was whether corporate managers had an ethical responsibility to consider the needs of society and by 1980, it was generally and consensually accepted that corporate managers should and did have this moral responsibility. So by incorporating sustainability plans or even creating a separate branch dedicated to doing so, the company’s reputation often is increased, which over the long term, will contribute to accentuate customer loyalty, market share, and brand value and awareness. (Wilson, 2003) This case study done on Johnson & Johnson published by the IMA Educational Case Journal analyzes the impact that implementations of these sustainability

Although corporate social responsibility has no universal definition, it is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision making, strategy and operations in a transparent and accountable manner and thereby establish better practices within the firm, create wealth and improve society. (Industry Canada, 2011) This report will represent the critical analysis of the current Corporate Social Responsibility practices of Air Canada followed by recommendations for improvement.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

In a contemporary world, a business-society relationship has evolved well beyond a simple business model to a much broader - socially responsible - corporate stewardship. As of this result, Corporate Social Responsibility (CSR) emerged as a concept that encourages companies to be ethical and responsible with the environment it operates in so as to wider impact on society. Though, CSR is now argued so widely as to have become a subject matter for serious arguments. Whereas business‘s human side stressed the importance of social responsibility, it also opened the room for criticism for its opponents, some of who have expressed legit business concerns; others endorse the belief that

“According to Carroll (1983), “corporate social responsibility involves the conduct of business so that it is economically profitable, law abiding, ethical and socially supportive. To be socially responsible then means that profitability and obedience to the law are foremost conditions when discussing the firm’s ethics and the extent to which it supports the society in which it exists with contributions of money, time and talent (p.608).”

Corporate social responsibility has been defined, according to the European Commission, as “the responsibility of enterprises for their impacts on society. They should have in place a process to integrate social, environmental, ethical human right and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders”.

The primary source was an interview database on corporate social responsibility pertaining to the environment. 26 various companies from the automotive industry undertook a structured interview and individual responses were collated in the database from which relevant data was extracted for purpose of this report.

Banerjee, B. (2003). The Problem with Corporate Social Responsibility. International Graduate School of Management Retrieved May 10, 2008 from the World Wide Web: http://www.unisa.edu.au/igsb/docs/wp-banerjee.pdfCorporations should be and could be a major force for resolving environmental and socialconcerns in the 21st century" (Banerjee, B, 2003, p. 1).

Social responsibility is another integral component of a strategic plan. It is essential to integrate corporate social responsibility within the daily operations of an organization. By doing so, it helps ensure that the organization is moving toward the constant development and better interest for the public by attempting to reduce any potential negative impacts of its operations. As such, corporate social responsibility is an integral method of gaining a competitive advantage through the enhancement of its corporate image through the perspective of the stakeholders and the public. Knowing this, more and more organizations are allocating additional resources in an attempt to strengthen their commitment to society. This is commonly demonstrated in the reduction of environmental pollution or assisting in providing financial resources for various social causes (Min-Dong Paul, 2009). When an organization focuses on social responsibility