Corporate Social Responsibility Of Cigna Corporation

Currently the company is involved in two social programs. The first is Boobies Make Me Smile, which “partners with organizations committed to the fight against young adult cancer” (Company Information: Boobies Make Me Smile, 2016). The second is the Spirit of Children, which tries to “make hospital stays less scary for kids and their families.” (The Heart of Spirit Halloween: Spirit of Children, 2016). However the Corporate Social Responsibility

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company's social responsibility? What role does sustainability play?

Another goal of sponsors is that they are able to fulfill their community relations goals. They would market themselves by providing volunteers free t-shirts with their logos on them or have hand outs that they can give to the public. In 2004, the Blue Cross and Blue Shield of Florida Inc. did exactly that. They set up youth education centers so that the young gets the knowledge needed on the importance of volunteerism and what they

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

CVS, a national pharmacy chain, works not only in but also with the community. The company focuses on the betterment of society. Its extensive Corporate Social Responsibility strategy, entitled Prescription for a Better World, places CVS at the center at a variety of mainstream issues. The three focal points of its CSR plan are the environment, the economic opportunities for citizens, and the health of the community (Novick O’Keefe 2014). CVS has a whole department focused on CSR, called CVS Caremark, which houses the CVS Caremark Charitable Trust. Their many projects include the end of Tobacco distribution, the betterment of school and local health care, sustainability, and charitable events.

The promoted charitable attitude and encouragement are a highly admirable feature within the company and exhibits the genuine nature of caring for people. The support to disaster relief affected areas, youth involvement, and contributions to the less fortunate living in shelters or decreasing the feeding the hungry, or food drives bring a healthier tomorrow within our country. Community investment will yield high profit margins and/ or positive opportunity costs results are being demonstrated consistently by UnitedHealthcare by their actions, financial, and awards they have earned.

“Cause Marketing broadly encompasses virtually all relationships in which a nonprofit’s and a corporation’s identities are combined, including licensing and sponsorships.” (Worth, 2014, pg.305). In more specific terms, this is where a company contributes a fixed amount or a percentage from a sale of their product. Many nonprofits will enter in this kind of arrangement with companies to gain funds for their cause. “The Alzheimer Association pulls from a diverse arsenal of tools-from newspapers and television ads, direct mail surveys.” (ALZ honored best marketing campaign, 2010, pg.176.). This type of strong marketing is possible because of partnerships with companies such as Bankers life, General Electric, Bristol- Myers Squibb, Rolex, and even the television show Who Wants to be a

A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially responsible in a variety of ways such as using resources that won’t hurt the environment or the consumers, and giving a portion of their proceeds to a foundation. An example of a socially responsible company is Burt’s Bees. Burt’s Bees has gone above and beyond to promote socially responsibility not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to foundations that have the same want for world-wide well being.

My organization is iHeart Media. At iHeart Media, we do not have a working mission statement, however, there are core values of philanthropy that personnel work hard to accomplish. iHeart stands for community efforts and diversity in the work staff. According to my company website, community programs are developed on the impression that through public awareness and education we can drive focus and action that directly confront present compelling issues (2016). Subsequently, iHeart’s national campaigns chiefly can be categorized under family and social impact, health and wellness, education and literacy, and music and the arts (2016). I work in the sales department and my department continuously strives to include the community on many sales

Corporations such as the Mayo Clinic take social responsibility very seriously. Corporate social responsibility is the integration of business operations and values, whereby the interests of all stakeholders including investors, customers, employees, the community and the environment are reflected in the company's policies and actions (www.csrwire.com). The

Johnson & Johnson (J&J) is a multinational company founded in the the United states in 1886. The company’s create most of their revenue by selling medical devices, pharmaceutical products and consumer packaged goods. Johnson & Johnson’s value in the stock market is listed among the top pharmaceutical companies. The company owns varieties of different extensions to supply the demand of human health product. The company has dedicated their time to help people live longer healthier lives with their research development teams. Even though no all the actions authorized on the C-suite have kept the company apart from decreasing profits. Johnson & Johnson had ups and downs on the past, some mistakes had cause several threats to individuals. But the company has work hard to balance their corporate social responsibility. Johnson & Johnson executives are aware of the ethical issue the company faces daily so by taking severe and more smart decision they plan to boost the company 's profits. Consumers acquire confidence and feel more comfortable when social responsibility forms part of the future plans of the company. Important part of Johnson and Johnson strategic plan to keep being profitable in their upcoming quarters.

When a stakeholder visits JPMorgan’s website market or nonmarket, they will find a section dedicated to corporate social responsibility. Most companies provide easy access to this information along with an annual report on their initiatives that year and how they plan to maintain and even further their social responsibility in the next years. In the CSR section companies typically provide us with a short opening statement about their mission in social responsibility at JPMorgan it is the following “At JPMorgan Chase & Co., corporate responsibility always has been central to how we do business, starting with operating with integrity in all we do and extending to all the ways we help our clients and communities navigate a complex global economy. We strive to develop innovative programs that leverage the core strengths, capabilities and expertise of our business and our people – and those of our partners – to maximize our impact. JPMorgan Chase is profoundly optimistic about how much can be accomplished when people come together to do extraordinary things.” From that statement alone one would be led to believe that they are a

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue