Corporate Social Responsibility Report - Mara Cocoa Sustainability
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Sustainability at Mars Chocolate
Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 13,000 people across 110 sites worldwide. Mars is a private, family owned company and is governed by a Board of Directors. The Directors are members of the Mars family. The Mars Board of Directors receives independent advice from four external Board Advisors. The parent company, Mars, Incorporated is run by a global management team that oversees the day to day operations of the business across six business segments – pet care, chocolate, food, Wrigley, drinks and symbioscience. Mars, Incorporated operates in 71 countries worldwide. Some of the company’s major markets include Australia, New Zealand,…show more content… Company is designing its packaging to be 100% recyclable or recoverable by 2015. o Mars Bar in Australia and Galaxy Bar in the UK both carry the Rainforest Alliance seal in support of sustainable farming practices. The company is actively progressing to secure certification for additional Mars products, including those in North America.
Mars announcement was the latest step to secure a steady supply of cocoa. The prior year Mars had committed to a $10 million project to map the full complement of genetic information for cocoa with the aim of developing trees that could potentially withstand drought and disease. Mars further stated that its partnership with the Rainforest Alliance aimed to improve crop yields and ensure best practices by its farmers to avoid any long term damage to the environment.
Cocoa is farmed on more than 18 million acres of tropical land that may be cultivated under the shade of native canopy trees. According to Chris Wille of the Rainforest Alliance, without proper knowledge, skills and training farmers cannot sustain strong yields. He further stated that the cocoa industry needed to wake up and understand that they needed to address the supply chain back to the farmers. Mars is committed to doing this.
Mars states that its long-term business depends on a sustainable supply of high quality cocoa and it is committed to helping cocoa be an environmentally sound industry at all levels of