Corporate Social Responsibility and Stakeholder Capital

The reason 2013 intangible assets make up more of the total assets compared to 2013 intangible assets is due to the NDS acquisition that occurred in 2013

Petrenko. A. Corporate social responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261

Enterprise Holdings started as a car leasing business in the basement of a St. Louis dealership in 1957 with Jack Taylor as its founder. Enterprise prides itself on exceeding the customers’ expectations by building relationships one step and promise at a time. Enterprise Holdings task itself in the common mission to be the best transportation service provider in the world. To exceed customer expectation for service, quality, value, to provide employees with a great place to work and to serve the community as a committed corporate citizen. Outlined above Enterprise Holdings mentioned serving its community and this is why this case focuses on Enterprise Holdings CSR (Corporate Social Responsibility).

For most investors, the primary concern is profit on their Calfrac investment. However, a certain group of investors also consider social good as an issue of great importance and as a result, practice social investing. Another major concern for an overwhelming majority of investors is the amount of risk they take on. These investors consider the amount of risk an ownership stake in a company entails and choose not to invest in companies that are over exposed to a single industry, have a track record of inefficient management or are operating in a dying industry etc.

In a narrative format, discuss the key facts and critical issues presented in the case.

The importance of Intellectual Capital information (IC) has been increased in the current economic. It refers to intangible resources which create company value (Ashton, 2005). Human capital, structural capital and relational capital are the main categories of IC (Meritum 2002). There are some factors of the IC, such as employee knowledge and innovative capacities (Usoff, Thibodeau, Burnaby; 2002). This is an “unrecorded value” of an company which is not shown

Part 1 Hawaiian Airlines, as of December 31, 2011, posted assets of $1.49 billion, up from $1.12 billion in 2010, a 33% increase. Assets add value to a company; they are tangible items that the company owns. This includes property, equipment, supplies, etc. It is also important to understand how easy it would be to convert these assets into cash, which is called liquidity.

"More than 75% of the average firm 's market value is derived from intangible assets that traditional financial metrics don 't capture... firms can 't manage what they can 't measure." --Strategy Maps by Kaplan and Norton

The intangible asset needs to be identifiable which means that the organization should be able to dispose of the asset without disposing off the whole of the business at the same time.

Individuals use Twitter as a way to gain notoriety for their business as well. A social media campaign asked people to nominate leading women in global health (Devi, 2015). Globally women’s health is important to many and Twitter is a way to engage women across the globe that are in need of support and assistance. Here global governance and corporate social responsibility are core processes between these two institutions.

Stakeholder analysis is an integral part of what determines a business’ success. Within every business, there are various stakeholder groups that have individual specific needs. Each stakeholder group has to be consistently considered by the company when it makes decisions. Over the course of five weeks, students made decisions to help guide K-Tai, Inc. with its stakeholder analysis and corporate social responsibility (CSR) efforts. Several conflicting decisions were considered and a thorough analysis helped the CREO office come up with the best possible solutions to the company’s problems. The CSR simulation was an excellent tool to help students understand the importance of ethics in business and how to address the common issues that businesses face in today’s society.

‘Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-foot industry’, written and published by Tony Rolye in January 2005, who is an expert in international and comparative employment relations. This article concentrates on how corporate social responsibility is now on the global agenda and how multinational corporations are being urged to address issues based on ‘Stakeholder democracy’ . Tony Royle mainly focuses on McDonalds and their distaste against trade unions. This papers main aim is to discuss and analyse the points put forwards by Tony Royle.

In achieving the aforementioned, firms must build up capacity. The attention of managers-and researchers alike-has been commonly directed towards assets in the sense of physical (fixed and current) and monetary assets (optimal capital structure) of the firm in achieving this objective. Perhaps as an oversight or of limited interest is the aspect of human

“Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry” is an academic article written by Tony Royle and published in January 2005 by Blackwell Publishing Ltd. Royle is an internationally recognized professor of International and Comparative Employment Relations with expertise in the area of low-paid service sector employment in multinational corporations (www.bradford.ac.uk). The publisher is a trusted global provider of content-enabled solutions to improve outcomes in research, education and professional practice with strengths in every major academic, scientific and professional field (www.wiley.com).

This article had some informal fallacy in the sense that it appealed to the probability of the success for all companies that applied the stakeholder theory due to the success of the three examples given. The author does not look at the challenges that come with being on the international platform and trying to adjust to the different social or environmental laws that may apply to different locations.