Corporate Social Responsibility of Bata Bangladesh

Social responsibility has always been viewed as in good taste in regards to today’s business world. With many companies engaging in unethical business practices, social responsibility has been increasingly stressed as a means to ward off this immoral trend among corporations. TOMS is a company which very well exemplifies what corporate social responsibility. As mentioned early, TOMS model known as the “one for one” strategy, they are able to help out undeserved children in areas of extreme poverty. Through stylish designs and word of mouth marketing, TOMS had quickly grown to be an extremely profitable company. Besides the trendy looks of their shoes, people felt good about themselves upon buying a pair as they believed they were doing for the world. TOMS had shown that not only could social responsibility be easily incorporated into profitable companies, but it could

At present Bata have become a leading manufacturer and retailer of quality footwear under four regional commercial market units. They are able to

Director, Nonprofit Management & Community Service Program & Robert W. Scherer Professor Emeritus, Department of Management, Terry College of Business, University of Georgia, Athens, GA 30602, USA, and 1 Assistant Professor of Management, School of Business, Indiana University Kokomo, 2300 S. Washington Street, Kokomo, IN 46904, USA Email: acarroll@uga.edu; kshabana@iuk.edu

Corporate social responsibility is defined as "actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations" (Ghillyer, 2012). The for-profit company, TOMS Shoes, takes social responsibility seriously starting with their central goal: "We can create a better tomorrow by taking compassionate action today" (TOMS Shoes: Giving Over 2 Million Shoes to Children in Need, 2013).

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

This athletic shoe company expresses it is engaged in social responsibility. This means it is committed to give back to society in activities such as produce goods and services that will not damage the environment and employing workers whose are paid decent salaries while providing safe working conditions. They cannot close its eyes and allow human exploitation to continue to happen.

I am writing this paper to discuss the different corporate social responsibilities (CSR) that Crayola, Disney, Google, Lipton, and Tyson are involved in and to determine their productiveness. First, I will provide you with the history of these corporations and then I want to tell you about their CSR initiatives. I will evaluate each business and deduce whether they are really socially responsible or not.

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

The market has shifted from when the shoes first arrived in the hands of consumer sin the 1980’s, where the target was males aged 18 – 35 who solely played basketball. Through the development of the brand, which was predicated with the class, charisma, swagger and success that followed Jordan’s career, the shoes became the ideal evening dress wear for the street-smart young urban man and the suburban teen who wanted a taste of Jordan’s electrifyingly lux style. Jordan’s laddering strategy is impeccable. Starting with the shoe’s attributes, like that Michael Jordan wears them, the resulting consequence makes their wearers feel like Michael, a boost in confidence and ability to perform. This taps into their core values to make Jordan ambassadors feel like they have the potential to be great towards reaching their personal

References: http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html By Nicole Fallon, Business News Daily Assistant Editor June 19, 2015, 10:12 am EST See more @: http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html#sthash.WryFEojn.dpuf https://en.wikipedia.org/wiki/Corporate_social_responsibility This page was last modified on 24 July 2015, at

Corporate social responsibility can simply be identified as a duty, which is not a legal obligation lately, under very much consideration by every multinationals, as well as the growing firm. The ongoing concern is meant to increase the awareness between the business Individuals, to implement and draw line which should clearly indicates that what social obligation an organization has towards the society.(Caroll,1970) (Caroll, Archie, B.(1991). The pyramid of corporate social responsibility is towards the moral management of organization stakeholder.

BATA’s major brands in Australia are Dunhill, Winfield and Benson & Hedges. Its success is due to higher margins, reductions in overheads and improved supply chain efficiencies, and strong performances by its key brands, Winfield, Dunhill, Benson & Hedges and Holiday. (Scollo & Winstanley, 2008, p.12)

Corporate Social Responsibility, a theory that has evolved since the 1990s, seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so, and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers, the world's leading diamond producer.

The scope of this research study is to understand the importance of corporate social responsibility in organisational international marketing strategy through the case study of British Airways. The case study of British Airways will be discussed in detail in order to understand the ways the company is taking into consideration the corporate social responsibility

The first factor identified by the team is the issues related to advertisement. In part of advertisement, Bata does not have promote much by using advertisement, because Bata was mainly emphasize in providing sale in their customers. In a marketplace, as a retailer to increase their profit and company growth within the marketing channel. Here are some way to advertise products by Bata, such as tag-line, specialized shoe, consumer promotion, and opening new store. About tag-line, which means Bata designated of the individual product as the key components of advertising