Correlation Between Mass Media And Digital Media Essay

In “Worship At The Altar of Convergence”, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligence.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital form. The media convergence has affected our everyday life as we know it in many ways, you can now watch television shows, listen to music and shop online using your computer all without leaving the privacy of your home. Using the computer you can also communicate using the email, or chat option on the

A significant number of theories have been suggested to clarify the concentration of media ownership and the effects it’s had on the government and democracy. Convergence is the process, which changes the relations between audiences, technologies, markets and industries. This process has transformed the traditional extents of newspapers and publishing: “which has now subordinated towards the needs of corporations.” (Jenkins 2004) (Buckley 2008) Whilst previous literature has covered an extensive range of models and theories on convergence, this literature review will explore the idea of the effect of mediatisation on the public sphere, additionally the review will analyse the endeavors at regulation to control the aforementioned notion. By concentrating on the sector of publishing, the ideas to be investigated inquire whether the plurality of media, in other words the diversity of media can be attained without the compromise of the independence of the media industry.

Media convergence is the merging of all the technology together. A merger of mass media. It affects us in many ways such as fax machines and e-mail. We as humans no longer have to hand write a letter any more when we have e-mail. We went from writing letters by hand to typing them on a type writer to writing an e-mail on computers to texting on phones. With the simple click of a button the letter is sent through millions of power lines to get to the person it is intended for. Media convergence is a link between old and new technologies. They come together to share the same tasks and resources.

A Comparison of Two Media Texts I am going to compare two articles about medical testing on animals. One is a newspaper article written by Polly Toynbee and is called ‘Sorry, but I think dying people are more important than dumb animals,’ this was published in the Guardian. The other is a leaflet with the title ‘It’s a crying shame’ which is design for animal aid.

First, technological convergence deals with online communication networks and the usage of laptops, tablets, smartphones, etc. Secondly, economic convergence merges the internet and telecommunication companies with traditional media companies. Lastly, cultural convergence covers the globalization of media content. For example, when an American TV show is popular in other countries. The idea of convergence shows how the digital environment of computing, telecommunications, and media come

I concur to Jenkins claim, "When people take media into their own hands, the results can be wonderfully creative; they can also be bad news for all involved" (para. 39) . In my personal experience convergence culture can be a positive and a negative feature. Many people are not aware that they are constantly switching between old media and new media. For an example, people will be on their personal laptop surfing the web or doing some research while at the same time playing games in their phones. It naturally became a habit that we trained our brains to multitask between multiple devices. FaceBook has significantly changed the way we connect to one another, It has so many features such as, Facelist, Messenger and video blogs. It has enhanced

Beginning with an older view of convergence, as society started playing with this old yet unexplored idea, many wrestled with the vast unknown of what would be pushed on consumers. New media forecaster Gary Arlen made a statement about convergence in 2002, “As the processes and applications are honed, we'll see a recrudescence of convergence. In other words, convergence will finally be about getting it all together.” What Arlen saw was a media industry looking at a concept without directions how to use it. At that time, one and a half decades ago, Arlen foresaw a successful future for media convergence, but to get there he knew “marketing packages and technology rollouts are the necessary prelude to true convergence” (Arlen,

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

Throughout my childhood, I’ve always wanted to tell a story from my perspective. I was born with introverted tendencies, and I still have a hard time articulating to people my thoughts. But creating short films has always been an effective medium to express my true self to the audience around me. Most importantly, creating short stories helps me to understand who I am. I would like to be considered for the IFDM program because I believe I was born to tell a story, and I would like the experience of others to help shape my influence.

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.

Have you ever had an original thought? Why do we dress the way we do, watch what we watch or even live the way we do. Through our means of entertainment, it is almost a guide in how one should live their life. With the technology we have in our world we are persuaded to believe what is right and what is wrong. Although we create our own world, our thoughts were imposed upon us since the day we are born. “What if the world is some kind of show. What if we are only talents assembled by the Great Talent Scout Up Above! The Great Show of Life! Starring Everybody! Suppose entertainment is the Purpose of Life,” says Gabler. We wake up in the morning where most of us have a daily routine we go through. Why do we put on