Correlation Between Various Events Variables And The Total Amount Of Financial Gifts

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The twelve research questions are divided into three distinct categories, based upon the dependent variable, in order to facilitate a greater understanding of the results. The first category, comprising research questions 1 through 5, investigates the correlation between various event variables and the total amount of financial gifts pledged at the Annual Dinner. The second category, including research questions 6 through 10, investigates the correlation between various event variables and the amount of financial gifts pledged at the table level. Finally, the third category, which contains research questions 11 and 12, covers those questions specifically asked by the Geneva Annual Dinner sub-committee regarding particular guest attributes…show more content…
According to Acton (2013), “if there are too few data points, the model will have insufficient data to perform a robust analysis and the predictions will be inaccurate and largely influenced by random factors.” Supporting this notion, other research contradicts the prediction that Annual Dinners held later in the week will generate more money. Network for Good (2006) found that Mondays, Tuesdays, and Wednesdays are the days when donors are most generous. This finding is supported by Chaffey (2013), who suggests that Tuesdays are the best days for marketing causes, and reinforced by the #GivingTuesday movement, a global day dedicated to giving back, started in partnership between New York’s 92 Street Y and the United Nations Foundation (Giving Tuesday, 2014). Therefore, despite the current research findings, other research indicates that planning events earlier in the week will lead to greater fundraising success.
Research questions two and three found a strong positive correlation between the total amount of financial gifts pledged and both the number of guests in attendance and the number of donors. The number of donors likely increases as the number of guests increases, possibly due to competitive or audience effects. Triplett (1989) found that competition was sparked not only by the co-action of other competitors, but also by an audience effect,
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